Brand manufacturers are companies that market and sell products manufactured by an outsourced company.
Even though the product a brand manufacturer sells are produced by third-party manufacturers, they’re sold under the original company’s brand. Therefore, it’s particularly important for them to attract, engage, and retain customers by providing compelling brand experiences.
Today, as brand manufacturers face growing competition from private-label companies, it’s increasingly critical for them to create consistent omnichannel shopping experiences that build brand connections with customers.
To do so, many brand manufacturers focus on two areas of their ecommerce experience: product information and purchasing pathways. Engaging, organized, and consistent product information helps display a brand personality and drive customer connections. Providing multiple easy purchasing options gives shoppers the convenience they demand today.