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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

PXM and AI

Transform digital commerce strategy with AI-powered solutions.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

How (and How Much) Will AI Change Shopping

Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.

Learn More
Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

SXM Supplier Experience Management

PXM Network

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

Intelligence Suite

Bring AI-powered capabilities directly into your Salsify workflows.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Customer Blog

Gain the latest tips, industry trends, and actionable ecommerce insights.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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      Brand Essence

      Brand essence is the core characteristics of a brand, including its values, personality, and story.

      What Is Brand Essence?

      Different elements — including logos, visuals, imagery, and other assets — all comprise a business’s branding. But the essence of a brand refers to the core foundation that shapes who the brand is. If done successfully, brand assets will convey a brand essence to existing and potential consumers to drive awareness and retention.

      A brand essence can often be distilled into a two- to three-word statement, which sets the tone for all other marketing and sales efforts that are derived from it. To resonate effectively with employees and consumers, the brand essence needs to be authentic to the brand and describe more than what it sells; it should describe the values behind what it sells and why. 

      Internally, a strong brand essence gives employees a sense of connection to their work and leaders an anchor upon which they can make decisions. Externally, it helps consumers develop confidence in their purchases.

      Digital Shelf Deep Dive

       

      Related Terms

      Related Resources

      Video

      How To Build Winning Shopping Experiences

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      Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

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