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    Brand Awareness

    Brand awareness is the degree to which a brand is known to consumers either by its products or services.

    What Is Brand Awareness?

    Brand awareness is the level of recognition consumers have about your products. Social media and omnichannel experiences have become important advertising platforms through which retailers manage their brands. Marketing teams will promote outreach efforts to build greater awareness and tell a brand’s story.

    Consumers are generally most loyal to brands they recognize and have developed a level of trust.

    Retailers and brands launch brand awareness campaigns to generate visibility and familiarity with a new product or service, which can help differentiate from competing products, build recognition, and develop customer loyalty.

    Salsify & the Future of Shopping

     

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