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    Amazon Buy Box

    The Amazon Buy Box is the “Add to Cart” box on the right side of the Amazon product detail page. Customers can use the buy box button to directly add items for purchase to their cart. The vast majority of Amazon sales are conducted through the Buy Box button.

    What is the Amazon Buy Box?

    The Amazon Buy Box is the “Add to Cart” box on the right side of the Amazon product detail page. Customers can use the buy box button to directly add items for purchase to their cart. The vast majority of Amazon sales are conducted through the Buy Box button.

    Sellers offering the same product must compete to win the Buy Box placement. The Amazon Buy Box feature is determined by specific performance-based algorithms. Amazon sellers who offer exceptional shopping experiences and high customer satisfaction are able to utilize the Buy Box feature. Learn more about how to win the Amazon Buy Box.

     

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