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The Amazon Buy Box is the “Add to Cart” box on the right side of the Amazon product detail page. Customers can use the buy box button to directly add items for purchase to their cart. The vast majority of Amazon sales are conducted through the Buy Box button.
Sellers offering the same product must compete to win the Buy Box placement. The Amazon Buy Box feature is determined by specific performance-based algorithms. Amazon sellers who offer exceptional shopping experiences and high customer satisfaction are able to utilize the Buy Box feature. Learn more about how to win the Amazon Buy Box.
With Salsify, brands can deliver a winning experience across touch points requires that you have control over your product data. With our product information management capabilities, you can quickly manage product attributes, and deliver approved content for every channel with our leading product information management software. Our data insights drive workflow tasks that will measurably speed time to market and improve sales.
“Speed to market is the biggest problem that Salsify has solved. We're also capturing more sales due to increasing the speed and efficiency of getting our products up on customer's sites.”
We have invested heavily in making sure you can deliver your ecommerce content to any retailer or endpoint you want, while meeting their latest requirements. We have a dedicated team whose full-time job it is to make sure we can get your data where it needs to be to drive your business. We aggressively deliver technology to make it happen as fast as possible, and strive to use the most efficient method offered by the retailer.
“[Salsify’s] ability to create channels massively simplifies the process of syndicating content to different websites and internal systems.”
Why Product Experiences are what win trust in the digital age