Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
A user experience experiment that compares two versions of a website to gain insight into product performance and understand which content design is most positively viewed by users.
A/B testing is an approach that compares two versions of a webpage or design element to give teams insights into product performance and user experiences. A/B testing helps teams develop a strategy to achieve certain goals, such as increasing conversion rates and web traffic, and creating differentiation and personalization throughout the user experience.
A common practice for digital teams, A/B testing is an experiment that can involve presenting two versions of a webpage or design element to evenly divided users to give teams quantitative and qualitative insights into how well certain variables perform and to understand user experiences while engaging with your ecommerce site.
Teams will usually conduct testing on a website, app, or email, which allows for gaining business insights into critical metrics, such as traffic and conversion across channels, as part of the optimization process to improve performance and user engagement.
Best practices for testing may include narrowing the scope of variables you are measuring and keeping experiments manageable and methodical to yield meaningful data to better tell your brand’s story.