What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with Product Experience Management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

PXM and AI

Transform digital commerce strategy with AI-powered solutions.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Automate manual processes to improve efficiency and accuracy.

For Retailers

Onboard

Accelerate your retail suppliers and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Manage all product content in one central system of record.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Enrich product pages with below-the-fold content and rich media.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

Catalog Sites

Share secure, on-brand, and always up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Save time and increase operational efficiency with retail automation.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Turn product pages into product experiences with Enhanced Content.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Customer Blog

Gain the latest tips, industry trends, and actionable ecommerce insights.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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2025 Consumer Research: Meet Every Shopper, Every Channel, Every Moment

Download our report for emerging consumer trends with direct insights from shoppers that will help you thrive on the digital shelf.

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      Meet the Salsify Leadership Team

      The Salsify management team blends industry experience, entrepreneurial spirit, and technical skill. They bring years of leadership experience as executives, marketers, product managers, and engineers. They live and breathe our values, and work tirelessly to help our customers succeed.

      Our Executive Team

      Piyush Chaudhari
      CEO Piyush brings 20+ years of distinctive customer service, operations and technology expertise to Salsify with a proven track record of setting business strategy and driving profitable growth. He has deep commerce domain knowledge from his years at IRI/Circana, including as President of the Americas and Global Strategy, as well as his tenure as CEO at SGS & Co.
      David Forlizzi
      Chief Financial Officer David is responsible for overseeing Salsify’s global financial and IT business functions. He has extensive experience leading private and public company financial strategy and helping high-growth software companies pursue their market strategy globally, most recently as CFO at Veracode and Infovista.
      Rob Gonzalez
      Co-Founder and Chief Strategy & Innovation Officer Rob's team is focused on strategies that will unlock the future value of PXM for our customers. This includes expanding our global retail partnerships and network and charting Salsify’s future market and product strategy.
      Lisa Schrumpf
      Chief Commercial Officer Lisa leads Sales, Marketing, Customer Success, Services, Partnerships, and Retail. She previously was SVP of Global Sales at Intercom and held executive roles at DataStax, SAP, and IBM. Lisa has built a career helping organizations scale by aligning go-to-market teams and delivering customer value.
      Colleen Habeski
      Chief People Officer Colleen is responsible for leading Salsify’s people strategy, culture, and talent functions. She has extensive experience scaling high-growth organizations in both private and public companies, navigating global expansion, and aligning talent strategy with business success. Prior to Salsify, she was the Head of Talent and Experience at Vistaprint.
      Femi Giwa
      Chief Legal Officer Femi joins Salsify with broad experience providing legal counsel and advising on strategy for global organizations, most recently as VP and Group Counsel at Iron Mountain where he advised business units and led teams in North America, Latin America, EMEA and Asia Pacific. He also spent nearly 8 years at Colgate-Palmolive, including as Sr. Counsel focused on establishing the company’s DTC and IoT business units.
      Julie Marobella
      Chief Product Officer Julie joined Salsify with over 15 years of experience driving product strategy, sales growth and market expansion at high-growth software companies. Previously, she held product leadership positions at Barkly and Acquia.
      Ashley Stallings
      Chief Customer Officer Ashley leads Salsify's global Customer Success, Retention, Services and Support teams. She has spent the last 15+ years in customer facing roles and customer experience and business value are always at the heart of what she does.

      Our Board

      David Skok
      Matrix Partners David brings a wealth of experience as both a founder, having started four companies himself, and investor. In addition to Salsify, he currently sits on the board of Hubspot, CloudBees, and Namely, among others.
      Bill Burgess
      North Bridge Venture Partners Bill has deep experience on boards of public and private corporations as well as educational, cultural and environmental organizations. Bill’s current and past directorships include SpringCM, ClickSquared, Ohana, and Hotbar.
      Mike Tyrrell
      Venrock Mike joined Venrock in 1999 after 16 years as an entrepreneur at venture-backed companies. He serves on the boards of Scope3, Aria Systems, Mable, Numerated, and Salsify. Notable previous investments include Appnexus (acquired by AT&T), Bizo (acquired by LinkedIn), DataPower (acquired by IBM), Endeca Technologies (acquired by Oracle), ExtendMedia (acquired by Cisco), IMlogic (acquired by Symantec), Pedestal Software (acquired by Altiris), ZoomInfo (acquired by Great Hill), and WHERE (acquired by eBay).
      John Avirett
      Greenspring Associates Since 2015, John has been responsible for sourcing and due diligence efforts at Greenspring. His current board seats include Volition Capital, Meritech Capital, Columbia Capital, and Elephant.
      Vishnu Menon
      Warburg Pincus Vishnu joined Warburg Pincus in 2005 and focuses on investments in the Software, Media and Information sectors. He led the firm’s investment in Samsara and co-led investments in Modernizing Medicine and Cargomatic.
      Michael C. Ding
      Warburg Pincus Michael joined Warburg Pincus in 2015 and focuses on Technology investments, he previously worked in Private Equity investing at TPG Capital, Public Equity investing at Viking Global Investors. His career began at Morgan Stanley in the Investment Banking Division, advising technology companies on Capital Raising as well as Mergers and Acquisitions. In addition to Salsify, he part of the board for Full Sail IP Partners, WebPT, Procare and Experity, Modernizing Medicine.
      Alison Dean
      Independent board member Alison brings over 30 years of experience in corporate finance to Salsify, including as the Executive VP, CFO, and Treasurer at iRobot and board seats at Everbridge, SmartRent, and YETI.
      Tricia Montalvo Timm
      Independent board member With more than 25 years in tech, Tricia has been the first in-house counsel at several high-growth start-ups, general counsel at a public company and built and scaled companies internationally. Tricia is also deeply committed to creating spaces of belonging through her diversity, equity, and inclusion work.
      Arun Agarwal
      TPG A Managing Director and the Business Unit Partner of TPG Tech Adjacencies, Arun led several investments for the firm including Course Hero, Kajabi, Toast (NYSE: TOST), and Zenoti. He currently serves on the boards of FreedomPay and PresenceLearning. Prior to joining TPG, he was a Co-Founder and CEO at Infinio, served as a Senior Manager at Endeca Technologies (acquired by Oracle), and as an investor at various venture capital firms.
      James Orsillo
      Underscore VC James Orsillo, Underscore VC's CFO, COO, and Operating Partner, brings a wealth of expertise in finance, operations, and strategic leadership. Prior to Underscore, James was CFO of Maxwell Health and was instrumental in the sale of the business to Sun Life Financial. Before Maxwell, James was CFO at Evariant and also held roles at public and private companies including American Tower, Kaz, Decision Resources Group, and Digitas.

      Our Investors

      investor-logo-matrix-partners
      Matrix Partners
      investor-logo-north-bridge
      North Bridge Venture Partners
      investor-logo-underscore-vc
      _Underscore.VC
      investor-logo-venrock
      Venrock
      investor-logo-greenspring-associates
      Greenspring Associates
      investor-logo-Warburg-Pincus
      Warburg Pincus
      logo-tpg-capital-salsify-investor
      TPG
      logo-permira-salsify-investor
      Permira
      logo-captablecoalition-salsify-investor
      Cap Table Coalition
      logo-neuberger-berman-salsify-investor
      Neuberger Berman
      Also of Interest
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