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    A GDSN Data Pool for The Digital Shelf

    A single platform to manage and syndicate your in-store and online product experiences.

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    When product information is accessible and accurate, your business wins.


    The Global Data Synchronization Network (GDSN) is the world’s largest product data network

    GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing—timely and reliable product information—to ultimately benefit consumers and patients.

    With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.

    Any company that needs to send or receive product information can take advantage of GDSN by subscribing to a data pool.

    Your data pool will enable you to set up your product content and synchronize it with all your trading partners, so you can plug in reliable data for all markets at one time.

    GDSN realizes powerful benefits for your business:

    Share real-time product content with all trading partners simultaneously.
    Decrease data management time and costs.
    Eliminate manual processes and reduce errors, generating quality.
    Bring new products to market quickly and easily.

    GDSN is Built on a Powerful Vision

    But the existing data pool vendors have created a system where GDSN is complicated, expensive, slow, and ineffective for the digital shelf. Online and offline commerce has not yet been unified through GDSN. Salsify is committed to make that original GDSN vision a reality.

    Committed Partners

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    GS1 & Salsify

    Salsify is proud to be a committed partner with GS1 in their mission to enable trading partners to globally share trusted product data. GDSN helps in meeting new consumer demand for accurate, complete, and consistent product information.

    As part of this partnership, our data pool has been certified by GS1 that it  leverages their Standards and has been tested to have interoperability within GDSN.

    Learn More about the GDSN

    More questions about GDSN?

    Connect with us for more info on our GDSN data pool.

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    Related Resources

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    GDSN 101

    Watch John Apicella, product manager at Salsify, provide a brief history of GDSN, dive into how GDSN works, and provide a real-life example of how Walmart uses GDSN.