Understanding Walmart's Content Strategy

Learn best practices for getting discovered, growing sales, and optimizing your content

Walmart and Salsify

Walmart relies on product content to help determine assortment, pricing, promotion, and drive every touchpoint across the customer shopping journey. During this 30-minute webinar, Walmart Executive Ram Rampalli discusses the ways in which brands can provide this critical information. He outlines best practices to keep in mind to improve your Walmart go-to-market strategy and answers audience questions about Walmart Supplier Central.  

“If you can give us your best content, then we don’t have to go and search for this content from other sources.”  - Ram Rampalli, Chief Catalog Evangelist & Sr Director, Product Management @WalmartLabs

Learn an actionable set of next steps including how to:

  • Boost product discoverability and brand accuracy on Walmart
  • Expand your sales via item set up on Walmart.com
  • Improve your strategy with insights and analytics on content performance

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Product content is the core of a great customer experience.

Salsify's cloud-based product content management platform enables brands and retailers to manage, optimize, and syndicate their content, driving discoverability, sales and satisfaction. 

Watch Now