eBook: Improving your Digital Shelf to Drive Holiday Sales

How to start preparing now for December Success

holiday ecommerce retail amazon digital sales AMS christmas e-commerce online

This holiday season, your brand faces a battleground on the digital shelf. Consumers are spending more and more around the holidays and that growth is largely happening online across major retailers like Amazon, Walmart, and Macy's. Holiday retail sales grew $33B last year and $16B of that growth came from ecommerce.

Capturing a larger slice of this growth than your competition requires careful planning well before the holiday chaos unfolds. This guide will walk through the four major steps brands should take as soon as possible to get their entire business ready for the holidays. 

Download this practical guide to learn the best ways to:

  • Organize your internal teams and processes
  • Lock down your channel processes and strategies
  • Plan your holiday search strategy
  • Prepare your product pages for seasonal shoppers

Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

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