As distributors large and small entered the online marketplace, IPG had to find effective ways to share product information with them. Older processes that involved spreadsheets and manual reporting simply no longer worked. Finding and delivering information for large product lines could take months, and customers needed that information right away.
To make matters more complicated, IPG has acquired several companies over the years, and each of those acquired companies stores product data in its own way. This process added an extra layer of difficulty to the process of finding and delivering information.
“We would get requests all day long from multiple customers, and when each one of these requests takes you three months, you can't keep up. We just didn't have the resources to do it, so we had to move in a better direction.”
“We have one person that works in Salsify, and she's able to gain information for our customers within minutes versus within months.”
“To see the growth with our customers, and to watch them have that "aha" moment when we talk to them about the PIM and everything that we can get them – that, to me, is very satisfying.”