PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
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Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
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Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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API
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Intertape Polymer Group (IPG) produces almost any type of tape an industrial customer may need, as well as a number of packaging solutions, engineered coated products, and more. With 3,600 employees worldwide and headquarters in both the U.S. and Canada, the company has a large and growing global footprint.
This growing footprint is served by a variety of distributor customers, many of which are working with IPG to enhance their own ecommerce platforms and get IPG’s products to more customers.
As distributors large and small entered the online marketplace, IPG had to find effective ways to share product information with them. Older processes that involved spreadsheets and manual reporting simply no longer worked. Finding and delivering information for large product lines could take months, and customers needed that information right away.
To make matters more complicated, IPG has acquired several companies over the years, and each of those acquired companies stores product data in its own way. This process added an extra layer of difficulty to the process of finding and delivering information.
"We would get requests all day long from multiple customers, and when each one of these requests takes you three months, you can't keep up. We just didn't have the resources to do it, so we had to move in a better direction."
— Erica Medcraft, Senior Marketing Manager, IPG
Clean Up and Consolidate Data
Transitioning to Salsify meant a large-scale project of locating, cleaning, and consolidating data. IPG approached this project strategically, working to make sure it got cross-functional buy-in from all departments and product lines. The company also developed a plan for the project by using its end goal as its guiding light.
All that hard work and planning paid off, and IPG ended up with a clean, consolidated catalog of product information.
Give Distributors Quick Access to Accurate Data
One point person can now look up information in the Salsify PIM to meet distributor requests. Customers also have access to a self-service catalog that allows them to get their own information in their own time.
This approach reduces inefficiencies for IPG and its customers alike. Distributors now have more power to enhance their ecommerce sites – which, in turn, enhances the sales of IPGs products.
"We have one person that works in Salsify, and she's able to gain information for our customers within minutes versus within months."
— Erica Medcraft, Senior Marketing Manager, IPG
Product Data Accessed in Mere Minutes
There are many ways IPG improved efficiency, but the time savings can’t be overemphasized. Requests that had previously taken teams months to complete now take one employee a few minutes.
That’s not the end of IPG’s newfound efficiencies. The company is now working on developing new workflows for product management teams that allow them to update data directly, as well as workflows that make this information accessible to the marketing team, spreading the benefits of consolidated data throughout the company.
Empowered, Enthusiastic Distributors
While large distributors have had ecommerce sites for some time, small independent distributors are just beginning to build their online presences. For these distributors, access to IPG’s Salsify PIM has been revolutionary.
The efficiencies introduced by IPG’s data catalog make it easier for small distributors to build and grow their budding ecommerce platforms. In a truly mutually beneficial partnership, IPG and its customers can work together to realize their full ecommerce potential.
"To see the growth with our customers, and to watch them have that "aha" moment when we talk to them about the PIM and everything that we can get them – that, to me, is very satisfying."
— Erica Medcraft, Senior Marketing Manager, IPG
"We would get requests all day long from multiple customers, and when each one of these requests takes you three months, you can't keep up. We just didn't have the resources to do it, so we had to move in a better direction."
— Erica Medcraft, Senior Marketing Manager, IPG
"We have one person that works in Salsify, and she's able to gain information for our customers within minutes versus within months."
— Erica Medcraft, Senior Marketing Manager, IPG
"To see the growth with our customers, and to watch them have that "aha" moment when we talk to them about the PIM and everything that we can get them – that, to me, is very satisfying."
— Erica Medcraft, Senior Marketing Manager, IPG
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Salsify is your foundation for digital shelf success, empowering you with the tools needed to win.