CommerceXM
CommerceXM Platform
ProductXM
SupplierXM
CommerceXM Network
ServicesXM

CommerceXM

Combine speed and access with the ability to govern and control core data and product information.

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Salsify Product Experience Management

Empowering brands to manage, syndicate, and optimize product content at scale.

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Salsify Supplier Experience Management

Empowering retailers to collect, list, and enrich product content at scale.

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Salsify Commerce Experience Management Network

The leading commerce experience management solution and only unified and adaptive system of record.

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Salsify Services

Maximize success with service offerings designed to deliver measurable results.

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Products and Capabilities
Activation
Enhanced Content
Automated Insights
Digital Catalogs
DTC
Orders & Inventory
Product Information Management
Product and Capabilities
Product Listing
Content Enrichment
Product and Capabilities
Partner Solutions
Connectors
GDSN
Open Catalog

Learn how the Salsify CommerceXM Platform works as the foundation for every Salsify solution.

Learn how Salsify ProductXM empowers brands to win on the digital shelf.

Learn how Salsify SupplierXM empowers retailers to win on the digital shelf.

Learn how the Salsify CommerceXM Network brings brands and retailers together.

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Salsify Activation

Syndicate and publish product content to any consumer touch point.

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Salsify Enhanced Content

Enrich and optimize product pages to create engaging shopping experiences.

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Salsify Automated Insights

Close the loop on product performance with measurable analytics.

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Salsify Digital Catalogs

Keep product data organized and up to date.

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Salsify DTC

Manage product data on brand-owned ecommerce platforms.

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Salsify Orders and Inventory

Integrate the fulfillment data exchange necessary for marketplace selling.

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PIM

Manage product information and optimize it for success across every channel.

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Salsify Product Listing

Collect all of the data needed to list products quickly and accurately.

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Salsify Content Enrichment

Collect the high-quality content necessary to optimize ecommerce experiences.

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Salsify Partner Solutions

Leverage the best network of essential service and solution providers in the industry.

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Salsify Connectors

Establish direct connections to efficiently collaborate and publish superior product experiences.

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Salsify GDSN

Manage and syndicate GDSN operational data alongside other product data and marketing content.

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Salsify Open Catalog

Drive collaboration between brands and retailers with a free, open, and standardized product catalog.

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Solutions
Salsify Solutions

Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.

Salsify for Brand Manufacturers

Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Salsify for Retailers

Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify for Distributors

Empowering retail distributors to manage unique ecommerce product data management needs.
Why Salsify
Why Choose Salsify

Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.

Origin (Our) Story

Learn why Salsify was founded and explore our vision for the future of commerce.
The Digital Shelf

Unpack everything you need to know about the digital shelf.
Our Partners

Partner with Salsify and join the top global retailers, technology platforms, agencies, and consultancies.
Company
Company

​​Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

Executive Team

Meet the Salsify executive team, and learn how they ​​help our customers succeed.
Press

Explore the latest Salsify news and media announcements.
Careers

Discover your next career opportunity, and help Salsify shape the future of commerce.
Resources & Tools
Resources & Tools

Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.

Resource Library

Explore our resource library to get everything you need to win on the digital shelf.
Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.
Engineering Blog

Read our engineering blog to get helpful developer resources and insights.
Reports

Download our reports to access the latest cutting-edge industry data and research.
On-Demand Webinars

Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.
Product Updates

Review the latest Salsify product updates to explore our latest innovations.
Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.
API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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      IPG Boosts Ecommerce Platform Efficiency From Months to Minutes

      Packaging Manufacturer Finds Impressive Efficiencies With the Salsify PIM System

      About IPG

      Intertape Polymer Group (IPG) produces almost any type of tape an industrial customer may need, as well as a number of packaging solutions, engineered coated products, and more. With 3,600 employees worldwide and headquarters in both the U.S. and Canada, the company has a large and growing global footprint.

      This growing footprint is served by a variety of distributor customers, many of which are working with IPG to enhance their own ecommerce platforms and get IPG’s products to more customers.

      The Challenge

      IPG White Logo

      As distributors large and small entered the online marketplace, IPG had to find effective ways to share product information with them. Older processes that involved spreadsheets and manual reporting simply no longer worked. Finding and delivering information for large product lines could take months, and customers needed that information right away.

      To make matters more complicated, IPG has acquired several companies over the years, and each of those acquired companies stores product data in its own way. This process added an extra layer of difficulty to the process of finding and delivering information.

      “We would get requests all day long from multiple customers, and when each one of these requests takes you three months, you can't keep up. We just didn't have the resources to do it, so we had to move in a better direction.”

      Erica Medcraft, Senior Marketing Manager, IPG

      The Solution

      Clean Up and Consolidate Data Transitioning to Salsify meant a large-scale project of locating, cleaning, and consolidating data. IPG approached this project strategically, working to make sure it got cross-functional buy-in from all departments and product lines. The company also develop a plan for the project by using its end goal as its guiding light.All that hard work and planning paid off, and IPG ended up with a clean, consolidated catalog of product information.
      Give Distributors Quick Access to Accurate Data One point person can now look up information in the Salsify PIM to meet distributor requests. Customers also have access to a self-service catalog that allows them to get their own information in their own time.

      This approach reduces inefficiencies for IPG and its customers alike. Distributors now have more power to enhance their ecommerce sites – which, in turn, enhances the sales of IPGs products.

      “We have one person that works in Salsify, and she's able to gain information for our customers within minutes versus within months.”

      Erica Medcraft, Senior Marketing Manager, IPG

      The Results

      Product Data Accessed in Mere Minutes There are many ways IPG improved efficiency, but the time savings can’t be overemphasized. Requests that had previously taken teams months to complete now take one employee a few minutes.

      That’s not the end of IPG’s newfound efficiencies. The company is now working on developing new workflows for product management teams that allow them to update data directly, as well as workflows that make this information accessible to the marketing team, spreading the benefits of consolidated data throughout the company.
      Empowered, Enthusiastic Distributors While large distributors have had ecommerce sites for some time, small independent distributors are just beginning to build their online presences. For these distributors, access to IPG’s Salsify PIM has been revolutionary.

      The efficiencies introduced by IPG’s data catalog make it easier for small distributors to build and grow their budding ecommerce platforms. In a truly mutually beneficial partnership, IPG and its customers can work together to realize their full ecommerce potential.

      “To see the growth with our customers, and to watch them have that "aha" moment when we talk to them about the PIM and everything that we can get them – that, to me, is very satisfying.”

      Erica Medcraft, Senior Marketing Manager, IPG

      Request a Demo