Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
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Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Packaging Manufacturer Finds Impressive Efficiencies With the Salsify PIM System
Intertape Polymer Group (IPG) produces almost any type of tape an industrial customer may need, as well as a number of packaging solutions, engineered coated products, and more. With 3,600 employees worldwide and headquarters in both the U.S. and Canada, the company has a large and growing global footprint.
This growing footprint is served by a variety of distributor customers, many of which are working with IPG to enhance their own ecommerce platforms and get IPG’s products to more customers.
As distributors large and small entered the online marketplace, IPG had to find effective ways to share product information with them. Older processes that involved spreadsheets and manual reporting simply no longer worked. Finding and delivering information for large product lines could take months, and customers needed that information right away.
To make matters more complicated, IPG has acquired several companies over the years, and each of those acquired companies stores product data in its own way. This process added an extra layer of difficulty to the process of finding and delivering information.
“We would get requests all day long from multiple customers, and when each one of these requests takes you three months, you can't keep up. We just didn't have the resources to do it, so we had to move in a better direction.”
Erica Medcraft, Senior Marketing Manager, IPG
“We have one person that works in Salsify, and she's able to gain information for our customers within minutes versus within months.”
Erica Medcraft, Senior Marketing Manager, IPG