Commerce today is driven by one interconnected digital shelf.

what does the digital shelf mean?

You no longer control the shopper’s journey.



The shopping journey, from discovery to purchase, is non-linear, random, and happening all the time.

Consumers today discover, research, and shop products with the aid of digital experiences.

No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey.

To win in this new world, you must take control of your digital shelf.

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Digital is Your Growth Driver

By 2023, 58% of US retail sales, roughly $2.9 Trillion, will be digitally influenced* *Forrester Research

Winning takes continuous effort.

New channels. New retailer and distributor requirements. New consumer and buyer behaviors. The brand manufacturer that is set up to take advantage of these shifting opportunities will impress the algorithms, and their shoppers, and win.

The 3 Principles for Winning on the Digital Shelf

Just like traditional retail, the digital shelf requires extreme focus and discipline to drive maximum growth and beat your competition. But the guiding principles that matter to achieve that growth are different.

 
Principle No. 1

Engage shoppers everywhere

Content has become your brand’s packaging on the digital shelf.

It’s how your buyers engage with your brand at every point along their journey.
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Principle No. 2

Execute commerce strategies fast

New channels represent opportunities that may or may not work for your business.

You must learn fast, scale what works, and stop what doesn’t.
 
Principle No. 3

Be your customers’ best partner

Delivering the content your retailers and distributors need makes you a partner they will prioritize.

These winning partnerships drive even more growth for your business.

There are walls that stand in your way.

 
Delivering on these principles is way easier said than done. There are barriers both inside and outside your organization that hold you back. 

 

  • Rapidly changing requirements of retailers and the pace you can deliver

  • Fragmented technology, systems and data 

  • Organizational silos between digital, trade and supply chain teams

  • Desire for experimentation vs. the need to focus on volume-driving channels

  • Pay-to-play taxes to get content to your retailers and distributors 

It’s time to break these walls down.

What are your walls?

The path to dominance on the digital shelf starts from wherever you are now.

Most brands say one of the below is their most challenging barrier to winning on the digital shelf. What’s yours?

Your product content is inconsistent, inaccurate, and scattered across many teams.

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Get started by gathering all of your product content centrally and quickly identifying content gaps for key retailers.

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It takes too long to launch new items and it’s too hard to refresh content for all your channels.

pxm-prod

Get started by adopting technology that keeps retailer and distributor requirements up to date, quickly identifies errors and gaps, and syndicates your content wherever it needs to be.

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You struggle to produce digital shelf content that sets you apart from your competition.

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Get started by quickly and affordably creating engaging below-the-fold content on your key retailer sites.

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You don’t have the data to know what action will drive the biggest result on the digital shelf.

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Get started by making sure your digital shelf analytics are directly linked to your workflows that are directly linked to your product content.

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