- The Digital Shelf
- Our PXM Platform
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Your brand is discovered, researched, and bought along a non-linear, digitally-influenced shopping journey. Take control of each touchpoint.
An alliance of brands and retailers committed to creating the experiences customers deserve across the digital shelf.
A community of manufacturing executives sharing presentations, interviews, and strategies on how to win on the digital shelf.
An annual gathering focused exclusively on commerce opportunities for brand manufacturers. Learn how to drive growth for your business.
Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Deliver above-the-fold and below-the-fold rich content that expresses the value of your brand and improves conversion.
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Create and send below-the-fold product details to your key retailers, quickly and at scale across your product catalog.
Reach shoppers on retailers product pages at the point of purchase
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
A flexible, agile, and rapidly adaptable system that allows brands to manage complexity and overcome organizational barriers.
A secure cloud-based, multi-tenant software-as-a-service that enables dynamic scaling and rapid deployments.
A partner to support your business goals, increase adoption across your team, and help you achieve success faster.
A company dedicated to your success and built to empower brands to win on the digital shelf.
Explore our library of resources to grow your business across the digital shelf.
Reach our experts to get the answers and help you need.
The digital shelf is the collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.
The shopping journey, from discovery to purchase, is non-linear, random, and happening all the time.
Consumers today discover, research, and shop products with the aid of digital experiences.
No matter where they buy - in a retail store, from a social influence post, or on an ecommerce site - a shopper creates their own personalized, digitally-influenced journey.
To win in this new world, you must take control of your digital shelf.
The 3 Principles for Winning on the Digital Shelf
Just like traditional retail, the digital shelf requires extreme focus and discipline to drive maximum growth and beat your competition. But the guiding principles that matter to achieve that growth are different.
Rapidly changing requirements of retailers and the pace you can deliver
Fragmented technology, systems and data
Organizational silos between digital, trade and supply chain teams
Desire for experimentation vs. the need to focus on volume-driving channels
Pay-to-play taxes to get content to your retailers and distributors
It’s time to break these walls down.
Get started by gathering all of your product content centrally and quickly identifying content gaps for key retailers.Learn more
Get started by adopting technology that keeps retailer and distributor requirements up to date, quickly identifies errors and gaps, and syndicates your content wherever it needs to be.Learn more
Get started by quickly and affordably creating engaging below-the-fold content on your key retailer sites.Learn more
Get started by making sure your digital shelf analytics are directly linked to your workflows that are directly linked to your product content.Learn more