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On-Demand

How Improvements to the Product Page Help Brands Win on Amazon

Wednesday, December 9th at 1pm ET

kenshoo@4x profitero

Kenshoo, Profitero, and Salsify created a report that analyzed product detail pages (PDPs) and ad performance across millions of products in multiple categories on Amazon to examine the effect of content on conversion and ad spend efficiency.

One key finding from the report was that product content on Amazon that meets certain best practice thresholds (termed “A-rated” content) drove 21 times more conversion than poor content.

Watch leaders from Salsify, Profitero, and Kenshoo on December 9th at 1pm ET to explore how better content can help you convince consumers and the Amazon algorithm to stand out and grow your sales and market share.

The Content Advantage in Amazon Advertising