Solving the Product Content Challenge in Online Grocery & Instant Delivery

As competition intensifies in the online grocery and instant delivery market, retailers need to deliver differentiated product experiences that meet the current expectations of online shoppers. For instance, many find it surprising to learn that consumers search for products online based on attributes, rather than brand name.

Subtle but significant variance like this between the online and in-store experience are forcing retailers to rethink their product information management strategy, and how they manage product attribute data. Add to this the fact that retailers are also managing larger and larger product assortments and new alternative brands, and it becomes very easy to feel overwhelmed.

Join Salsify and Label Insight on-demand to discover how you can take control of the ever-increasing amount of product data from suppliers to deliver a shopping experience that exceeds the demands of your shoppers.