Salsify + Albertsons: Tips for Creating Engaging Product Content

In the grocery market, ecommerce has experienced a maturation at warp speed as a result of the pandemic. Consumer behaviors shifted towards digital channels and shopper expectations are higher than ever before. Many of these behavior changes have survived as life returns (somewhat) back to normal, and while it’s one thing to have your product content on each of your retail partners’ digital channels, building out content-rich experiences on your product pages is going to give your brand a leg up to win on the digital shelf. Now you can leverage Salsify’s Enhanced Content to build loyalty and drive conversion on your Albertsons product pages.

Join us for an on-demand webinar featuring Derek Woo, Director of Search Engine Optimization at Albertsons where we discuss winning strategies grocery brands need to curate the best product experiences on the market.