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    Why Product Content Should Be a Top Investment for Manufacturers and Distributors

    Would you open a store with empty space on the shelves, missing prices, and no labels? Of course not. Yet this happens all the time online when companies launch sites without key product data such as images and specifications. Yet, Product Content is the responsibility of both the Distributor AND the Manufacturer. In B2B, we have struggled to put process behind that initiative. Speakers will share advice and strategies to help make this a worthy investment, including:

    • The ROI of investing in product content
    • Where to begin when you have 1000s of SKUs
    • How manufacturers and distributors can work together towards success