Retail distributors have unique needs when it comes to ecommerce product data management, but most legacy systems aren’t built to solve them.
Distributors often have to manage millions of SKUs for multiple retailers and brand manufacturers and collaborate in different ways with each of these groups to optimize the product content for each SKU.
For distributors, building superior consumer experiences requires a greater ability to manage product and packaging hierarchies at an enterprise-grade level. Unfortunately, the legacy solutions available to distributors are limited in their communication and customization capabilities.
Salsify Supplier Experience Management (SupplierXM) is a multitenant, cloud-based product data management solution custom-built for the digital shelf. SupplierXM allows distributors to build an efficient revenue model around creating and distributing content on behalf of and working with suppliers.
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