Consumers now build connections with your brand through omnichannel shopping experiences, and these interactions must be engaging and consistent at every stage of the buying journey.
Consumers have more shopping options available than ever before. These options mean brand manufacturers must also manage product data across multiple sales channels, including retail and direct selling websites like branded commerce sites and marketplaces.
Product pages have evolved into brand experiences that must serve every buying phase. These channels require customized content and bespoke syndication methods that legacy product information management (PIM) solutions aren't built to handle.
Salsify Product Experience Management (ProductXM) has the unique capabilities required to win the digital shelf. Brand manufacturers need a solution to manage, syndicate, and optimize product content at scale to deliver superior shopping experiences.
“In converting our existing data to Salsify ProductXM, we quickly discovered what product information and assets we had been lacking. Our old format wasn’t consistent across all our products.”
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As shoppers move across the endless aisle of the digital shelf, product pages must capture their attention. Download our guide to uncover the essential product page best practices for brands.
A winning ecommerce team is essential for digital shelf success. Download our job description templates to start building your ecommerce strike team.
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