Affiliated Distributors & Salsify Syndication Partnership

Upload, Organize, and Manage Product Data Faster

To power their businesses and drive sales in today’s dynamic, digital environment, AD distributors need complete and accurate product content. But where is your content? Many manufacturers like you have content spread across their ERP, spreadsheets, and even print catalogs. This may make it difficult to collect, organize, and publish to AD.

Using the right PIM solution can help simplify your product data management process. Your team can easily locate accurate data whenever you need it and quickly distribute relevant data to your partners from a single place.

With Salsify, you can build a central source of truth for all of the product data required to win on AD member sites, including product images, spec sheets, videos, and content. Also, gain automated formatting capabilities to ensure assets will always be delivered in the optimized aspect ratio and size. 

Optimize Syndication to 225+ Independent Distributors 

Clean data powers modern commerce. With Salsify & AD, you ensure that you’re arming your independent distributors with the robust, clean data they need to run their businesses and drive sales of your products, directly from your product content source of truth - Salsify.

With the AD syndication channel, you’ll be providing your product content to AD for direct access to AD’s network of over 225 independent distributors across verticals like Electrical, Industrial & Safety, Pipes & Valves, Plumbing, HVAC, and Bearings & Power Transmission—all through a single, automated data feed.

Adapt Core Data for Any Channel Partner

Syndicating content to multiple distributors with different requirements can be a complex process.

Every product detail page (PDP) experience is different, and the requirements are constantly changing. Distributors are continually trying to edge each out and differentiate their experiences for shoppers, and they’re rapidly — without notice — changing their requirements.

Map and transform core product data to each channel partner to ensure content stays consistent and accurate across every channel while adhering to each channel’s unique requirements and best practices.