Salsify as a Source of Truth and Syndication Hub
With Salsify, Riboli established a centralized source of truth for its product content and began owning the syndication process across key retail partners, including Walmart. They activated dozens of syndication channels and implemented data standards to ensure clean, compliant, and optimized content tailored for each retailer.
“Before Salsify, asking our distributors to make frequent updates was pretty ineffective — they’re managing thousands of SKUs,” says Jake Randall, digital shelf manager at Riboli Family Wines. “Now, we own our content and the submission process.”
“Syndicating directly to Walmart has been crucial, especially since Walmart only accepts content from a limited number of [content service providers] (CSPs). Without Salsify, we wouldn’t even have a submission path,” Randall says.
Salsify has also strengthened cross-functional collaboration within Riboli. Teams across marketing, operations, and sales now rely on the platform for real-time product information.
The digital catalogs feature, in particular, has become an everyday tool.
“Our team uses the catalogs so frequently that I’ve seen them saved on their phones like apps,” Steele says. “Having instant access to accurate information frees them up to focus on selling, not searching through systems or spreadsheets.”
“Before, conversations were focused on fixing problems. Now we can have strategic discussions about how to grow — it’s a real partnership.”
— Jake Randall, Digital Shelf Manager, Riboli Family Wines
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