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      Be Wayfair's Best Partner

      At Wayfair, product content powers the customer experience.

      Shoppers rely on accurate and compelling content to learn about products and to make smart purchasing decisions. Grow your sales by delivering top-notch content and delight customers every step of the way. 

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      Continuously Drive Performance on the Digital Shelf

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      Centralize your content, manage requirements, and submit your information to Wayfair.com with item automation.
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      Measure your product page performance and create tasks to turn insights into action.
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      Develop and publish rich media in bulk on Wayfair.com.

      “At Wayfair, we treat our supplier partners like family. And in the e-commerce world, the key to being a great partner is offering a great platform experience. We are very proud of the platform we have built for our supplier partners. We are also proud to now partner with Salsify to offer an additional avenue for our supplier partners to manage their product content and grow their business with Wayfair.”

      Alex Duncan, GM, Head of Upholstery Category

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      Stand out on Wayfair's Digital Shelf with Enhanced Content

      Salsify's Experience Builder for enhanced content

      Enhanced Content

      With Salsify, brands can generate rich media pages for multiple products at once using our user-friendly visual layout editor. Then, they can publish that content to key retailers like Wayfair and other digital touch points including direct-to-consumer sites and digital catalogs.

      Quickly Get Your Products
      to Market

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      Item Automation

      With Salsify, brands can publish products to Wayfair.com with item automation.

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      Built for Thousands
      of Brand Manufacturers       Worldwide

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