PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Whether shopping in store, on Walmart.com or click and collect, shoppers rely on content to learn about products and to make smart purchasing decisions. In order to grow your sales and become Walmart's best partner, you need to take control of your product content to deliver exceptional product experiences.
Salsify is launching its direct connection to the new Walmart Omnispec API Suite, giving you new and improved capabilities to help publish your best quality content and achieve the highest possible content scores through a faster, safer, and streamlined process. Publish rich media pages with branded content, impactful descriptions, and engaging product images that impact discoverability and conversion.
Learn MoreWalmart, the world's largest retailer with over $600 billion in combined revenues, has ramped up its digital commerce efforts since entering the online arena in 2000. Now focusing on an omnichannel future, brands can sell to Walmart either in bulk (1P) for Walmart to fulfill orders, or directly to customers (3P), managing inventory and fulfillment independently.
Walmart recommends partnering with a recognized Full Service Solution Provider for optimal selling experiences. Salsify, being a Full Service Solution Provider, offers a direct connection for item setup, rich media publication, and content refresh for 1P and 3P selling channels.
We work closely with Walmart to offer our customers the in-store, online, and marketplace syndication tools to become Walmart’s best partner. Our direct connection leverages the power of Salsify’s unified platform of PIM and Syndication to meet Walmart’s requirements at scale, automating product content transformation, validation, and publication. Save time, reduce manual effort, and expand market share with the world's biggest retailer.
In 2024, Salsify launched a direct connection to Walmart’s Omnispec API Suite, allowing its customers to syndicate their content and perform their New Item Setup (NIS) and Partial Content Refresh (PCR) operations with new and improved capabilities that will help them to publish their best quality content and to achieve the highest possible content scores.
With Salsify, brands can generate rich media pages for multiple products at once with our user-friendly visual layout editor and publish that content to key retailers like Walmart and to all their digital touch points including direct-to-consumer sites and digital catalogs.
Learn More“We're not only meeting the demands of today's shopper; we're empowering our suppliers to have a more direct role in merchandising their products.”
Steve Breen, Former Chief Merchandising Officer, Walmart.com
Walmart and Dr. Pepper's product content partnership: how two global leaders met the new demand of digital shoppers
Learn More“What's key for us is while all our product information is in one place in Salsify, we can automatically generate and maintain customized product feeds appropriate to every channel. ”
Seth Diamond, Former VP of eCommerce, Drive Medical