Be Walmart's Best Partner

Whether shopping in store, on Walmart.com or click and collect, shoppers rely on content to learn about products and to make smart purchasing decisions. In order to grow your sales and become Walmart's best partner, you need to take control of your product content to deliver exceptional product experiences.

Expand Your Market Share
with Walmart and Salsify

Walmart and Salsify

Walmart, a leader in investing in ways you can merchandise on their site, now offers brands the opportunity to sell through their marketplace- a curated community of respected, professional sellers. In order to maintain high standards and provide best in class selling experiences, Walmart recommends working with a recognized Full Service Solution Provider that supports content, orders and inventory management services.

Salsify is the first and only full service solution partner that has a direct connection for item setup, rich media publication, and content refresh for both 1P and 3P selling channels. In addition, Salsify provides an order and inventory data exchange to support 3P selling.

We work closely with our partners at Walmart to offer brand suppliers of any type: in-store, dotcom and now marketplace, tools to be Walmart’s best partner. Our direct connection is an exclusive opportunity to connect PIM and syndication capabilities to inventory and order data so you can manage 1P and 3P selling from a single commerce experience management platform. Save time, reduce manual effort, and expand market share with the world's biggest retailer.

$ 0 billion

Walmart is investing $1 billion in their eCommerce infrastructure

0 %

of Amazon sellers plan to expand to Walmart.com

$ 0 B

in sales so far in 2020. (corporate.walmart.com)

Continuously Drive Performance on the Digital Shelf

Centralize your content, validate it against requirements, and submit your content to Walmart.com.

Develop and publish rich media in bulk.

Chat with shoppers as they shop your product pages on Walmart.com.

Measure your product page performance and create tasks to turn insights into action.

Stand out on Walmart’s Digital Shelf with Rich Media

With Salsify, brands can generate rich media pages for multiple products at once with our user-friendly visual layout editor and publish that content to key retailers like Walmart and to all their digital touch points including direct-to-consumer sites and digital catalogs.

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“We're not only meeting the demands of today's shopper; we're empowering our suppliers to have a more direct role in merchandising their products.”

Steve Breen, Chief Merchandising Officer, Walmart.com

Case Study

Walmart and Dr. Pepper's product content partnership: how two global leaders met the new demand of digital shoppers

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“What's key for us is while all our product information is in one place in Salsify, we can automatically generate and maintain customized product feeds appropriate to every channel. ”

Seth Diamond, Former VP of eCommerce, Drive Medical

Case Study

Learn how Drive Medical added 900 products to Walmart.com in one day

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At Walmart, product content powers the shopping experience.

Shoppers rely on content to learn about products and make purchasing decisions.

With Salsify, brands like yours can generate rich media pages for multiple products at one with our visual layout editor and publish that content to key retailers like Walmart and to all of your digital touchpoints.

Manage Walmart Marketplace content, inventory, and orders in one place

Listing products on Walmart Marketplace allows your brand to better manage inventory levels and product page content, as well as build a direct relationship with your customers. With Salsify for Marketplace Commerce, you can not only send their product content to Walmart Marketplace, but also exchange your inventory and order data as well. Salsify is the only PIM that offers this capability.

Become a Walmart Marketplace Seller

Chat with Walmart Shoppers

Chat with Walmart shoppers while they shop on your product pages. Connect with shoppers in real-time to drive conversions. Get real-time feedback directly from shoppers to inform product and marketing strategy. Ensure shoppers find the right products, reducing costly returns.