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    Be Walmart's Best Partner

    Whether shopping in store, on Walmart.com or click and collect, shoppers rely on content to learn about products and to make smart purchasing decisions. In order to grow your sales and become Walmart's best partner, you need to take control of your product content to deliver exceptional product experiences.

    Walmart Mobile

    New Walmart Omnispec API Connection

    Salsify is launching its direct connection to the new Walmart Omnispec API Suite, giving you new and improved capabilities to help publish your best quality content and achieve the highest possible content scores through a faster, safer, and streamlined process. Publish rich media pages with branded content, impactful descriptions, and engaging product images that impact discoverability and conversion.

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    Expand Your Market Share
    with Walmart and Salsify

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    Walmart and Salsify

    Walmart, the world's largest retailer with over $600 billion in combined revenues, has ramped up its digital commerce efforts since entering the online arena in 2000. Now focusing on an omnichannel future, brands can sell to Walmart either in bulk (1P) for Walmart to fulfill orders, or directly to customers (3P), managing inventory and fulfillment independently.

    Walmart recommends partnering with a recognized Full Service Solution Provider for optimal selling experiences. Salsify, being a Full Service Solution Provider, offers a direct connection for item setup, rich media publication, and content refresh for 1P and 3P selling channels.

    We work closely with Walmart to offer our customers the in-store, online, and marketplace syndication tools to become Walmart’s best partner. Our direct connection leverages the power of Salsify’s unified platform of PIM and Syndication to meet Walmart’s requirements at scale, automating product content transformation, validation, and publication. Save time, reduce manual effort, and expand market share with the world's biggest retailer.

    In 2024, Salsify launched a direct connection to Walmart’s Omnispec API Suite, allowing its customers to syndicate their content and perform their New Item Setup (NIS) and Partial Content Refresh (PCR) operations with new and improved capabilities that will help them to publish their best quality content and to achieve the highest possible content scores.

    $ 0 billion
    Walmart is investing $1 billion in their eCommerce infrastructure
    0 %
    of Amazon sellers plan to expand to Walmart.com
    $ 0 B
    Walmart’s Revenue FY 2023 (Source: corporate.walmart.com)

    Continuously Drive Performance on the Digital Shelf

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    Centralize your content, validate it against requirements, and submit your content to Walmart.com.
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    Develop and publish rich media in bulk.
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    Measure your product page performance and create tasks to turn insights into action.
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    Stand out on Walmart’s Digital Shelf with Rich Media

    With Salsify, brands can generate rich media pages for multiple products at once with our user-friendly visual layout editor and publish that content to key retailers like Walmart and to all their digital touch points including direct-to-consumer sites and digital catalogs.

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    We're not only meeting the demands of today's shopper; we're empowering our suppliers to have a more direct role in merchandising their products.

    Steve Breen, Former Chief Merchandising Officer, Walmart.com

    Case Study

    Walmart and Dr. Pepper's product content partnership: how two global leaders met the new demand of digital shoppers

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    What's key for us is while all our product information is in one place in Salsify, we can automatically generate and maintain customized product feeds appropriate to every channel.

    Seth Diamond, Former VP of eCommerce, Drive Medical

    Case Study

    Learn how Drive Medical added 900 products to Walmart.com in one day

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