Create Engaging Brand Experiences That Win on Target

Whether shopping in store, on Target.com or click and collect, guests rely on content to learn about products and to make smart purchasing decisions. In order to grow your sales and become Target’s best partner, you need to take control of your product content to deliver exceptional product experiences.

To successfully compete on Target, you need to transform your product pages into full-funnel brand experiences optimized for visibility and conversion. With Salsify, manage all the complexities of your digital presence in one integrated platform designed to help you win the algorithm.

Continuously Drive Performance on the Digital Shelf

Centralize

Centralize your content, validate it against requirements, and submit your content to Target.com.

Develop

Develop and publish rich media in bulk.

Measure

Measure your product page performance and create tasks to turn insights into action.

How can Salsify help you deliver on your desired business outcomes?

Build Efficiency With Centralized PIM and DAM

An integrated approach is best for brands focused on the digital shelf. Digital assets and product data should be managed alongside one another with centralized product information management (PIM) and digital asset management (DAM) modules.

By sharing key functionality across these two modules — including workflows, user permissions, and product taxonomy — they create many opportunities to drive efficiency and can establish a true central source of truth for all of your content.

In Salsify, you can manage all the product data you need to win on Target, including Target-specific attributes like TCINs.

Build thorough, accurate, and descriptive product detail pages in Salsify that boost conversion, drive sales, and build trust.

Leverage Best-in-Class Product Content Syndication

For every one of your products on Target, transform every product page into a full-funnel shopping experience. Seamlessly syndicate core product content — and always know that your content meets Target's ever-changing requirements.

The Salsify direct connection to Target supports automatic schema updates, full content refresh, and real-time data requirement updates within the Salsify Readiness Report.

Readiness Reports in Salsify help validate content readiness automatically.

Drive Conversion With Enhanced Target Product Pages

Go beyond essential product information and create compelling shopping experiences for your consumers with below-the-fold content. Creating and publishing enhanced content is easy and scalable across your entire product assortment with the Salsify Enhanced Content Experience Builder.

Salsify streamlines publishing to Target, so you’ll see your product content live practically in real-time.

Salsify’s Enhanced Content Experience Builder helps brands create enhanced content at scale

Optimize Target Product Pages

It’s not enough to publish your product content to Target. You must also optimize your content for improved visibility and increased conversion, which helps you drive market share and secure your margins.

Track content performance on your product pages, identify opportunities for improvement and monitor risks to your brand — all from the same platform where you already syndicate and manage content.

Automated Insights from Salsify helps you optimize your Target product pages.