Drive Growth on
    Hy-Vee with Salsify

    Salsify and Hy-Vee now have a direct connection enabling content refresh and new item setup! Drive faster time to market and increase content accuracy for conversion driving customer experiences. Learn more below

    How Customers Win With Hy-Vee and Salsify

    Hy-Vee partners with Salsify to deliver accurate, consumer-ready product content with ease — through seamless API-driven automation, clear PDP requirements built with the shopper in mind, and reliable data ingestion that keeps your listings consistent and up to date. When questions arise, you're never alone — dedicated support from both Salsify and Hy-Vee ensures fast, resourceful answers so you can focus on what matters most: getting your products in front of customers.

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    Reduce Operational Costs

    With this direct connection, Salsify customers will be able to drive greater content consistency through a standardized retailer-aligned workflow. Spend less time in rework and more time on more strategic business goals!

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    Get to Market Faster

    This connection provides a reliable 2-5 day SLA for both New Item Setup and Content Refresh, the speed and predictability of product launches and updates.

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    Increase Sales and Conversions

    Drive greater content consistency to improve the shopper experience. This includes enhancing existing site capabilities as well as building or adapting to new features.

    Key Salsify PXM Features Powering the Hy-Vee Direct Connection

    Automated Mapping To Speed Syndication

    Universal properties are overlaid onto your core product data in the PIM once, which are then automatically mapped across your retailers – including Hy-Vee – eliminating the need to map this data for each retailer one by one and dramatically speeding up the syndication process.

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    Send Error-Free Data to Hy-Vee

    Salsify validates your content against Hy-Vee-specific requirements in real-time to flag data errors as you map and save you days in the mapping process so you can get to market faster.

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    Collaborate With the Right People

    Unite the right teams at the right times to partner on the content enrichment process. Automate cross-functional tasks and approvals so you can accelerate your time to market while maintaining accuracy and consistency.


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    Automated Mapping To Speed Syndication

    Universal properties are overlaid onto your core product data in the PIM once, which are then automatically mapped across your retailers – including Hy-Vee – eliminating the need to map this data for each retailer one by one and dramatically speeding up the syndication process.

    Salsify-Syndication-Mapping-Quick-Start

    Send Error-Free Data to Hy-Vee

    Salsify validates your content against Hy-Vee-specific requirements in real-time to flag data errors as you map and save you days in the mapping process so you can get to market faster.

    New-Attribute-Mapping-Product-page (1)

    Collaborate With the Right People

    Unite the right teams at the right times to partner on the content enrichment process. Automate cross-functional tasks and approvals so you can accelerate your time to market while maintaining accuracy and consistency.


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    Get Started with Hy-Vee

    Guide: Setting up the Hy-Vee Channel in Salsify

    Get step-by-step instructions on how to set up the Hy-Vee channel in the Salsify Platform!

    Request a Personalized Hy-Vee Demo

    See how Salsify helps you streamline item setup, meet Hy-Vee’s requirements, and deliver high-quality product content that gets to shelf faster. In this tailored session, we’ll walk through how to centralize, validate, and syndicate your product data—so you can stay compliant and move with speed.

    In this demo, we’ll cover:

    • How to centralize and manage all your product data, content, and digital assets in one place

    • Validating your items against Hy-Vee’s requirements to reduce errors and delays

    • Streamlining item setup and onboarding to accelerate time to shelf

    • Seamless syndication of product data directly to Hy-Vee

    • Identifying and filling content gaps to improve completeness and quality

    • Ongoing content updates and optimization to keep listings accurate and high-performing