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This new API is a new direct connection to Amazon that provides a unified syndication service to all Amazon sellers. This new API will provide the following benefits:
By the end of 2021, global regions that we currently support in other syndication paths (Canada and EU-6) will be supported. We will explore additional regions in 2022.
All Amazon vendors who leverage the Amazon Feed Specification (AFS) API (in the durables category) must migrate to the new API in order to continue publishing content to Amazon. Amazon recently announced that the AFS API will be deprecated on February 28, 2022 and will no longer be available to publish content beginning on that date.
All customers who syndicate to Amazon are impacted. 3P sellers (currently using the Marketplace Web Services connection) are not yet supported. Support for 3P selling will become available in 2022.
Consumables customers have not had an API that connects to Amazon. This new API provides much faster publishing and real-time content feedback in the Readiness Report. You will also be able to submit partial content refreshes and images in-app.
For those not yet selling on Amazon, the simplicity and power of this unified connection means there has never been a better (or more important) time to leverage the opportunities of becoming an Amazon seller.