Under the Hood with Salsify Activation: Webinar Series

Shoppers have never before been so omnichannel. Oftentimes, the shopper’s journey includes online and offline touchpoints like in-store, D2C, retailer apps, social media, and search engines. To meet these evolving consumer expectations, brands and retailers are adopting comprehensive omnichannel strategies.

However, delivering exceptional omnichannel product experiences across multiple touchpoints can be challenging. The key is implementing a scalable product content syndication strategy that supports products in the market and reaches consumers wherever they are.

Product content syndication, though it may sound complex, is crucial for ecommerce. It refers to the process a brand manufacturer takes to send product data to its retail or distributor endpoints in a way that conforms to each endpoint's product listing requirements. 

As the digital and physical shelves merge, product content must be ubiquitous for omnichannel buyers. Gone are the days when third-party vendors could build marketing ads simply by pulling product packaging data. Today, brands themselves are their best merchandisers, and retailers have come to prefer and expect brands to supply their own content for optimal product experiences.

Product content syndication is the pathway for brands to distribute their product information and digital assets to retailers in a way that conforms to each endpoint's listing requirements, thus delivering product experiences. 

Direct connectivity is one method of product content syndication. While not always available depending on retailer size and technology preferences, direct connections facilitate two-way data exchange, streamlining syndication and accelerating time to market.

Watch the second session of a two-part series, Under the Hood: Be Your Retailers’ Best Partner with Salsify Activation to see a live demo how Salsify Activation simplifies product content syndication to Amazon. Part of the industry’s only unified PXM platform, you can centralize and syndicate your Amazon-specific content all from one system of record.

You’ll learn how you can:

• Manage all necessary product data from a central source of truth to deliver compelling, conversion-driving Amazon product experiences
• Send content that adheres to Amazon with automatic requirement updates, content validations, and multiple types of Amazon-specific feedback
• Witness the Amazon Listing Backfill Workflow in action! This new feature extracts non-editable attribute values from Amazon and imports them directly into Salsify for faster and easier syndication