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    Salsify Customer Spotlight: Wastequip

    Wastequip leverages the Salsify Product Experience Management (PXM) platform to scale its go-to-market, direct-to-consumer (DTC) strategies by empowering its customers to make informed purchasing decisions.

    Kevin Creese, director of ecommerce at waste industry manufacturer Wastequip, shares how Salsify data and workflows better inform and equip its internal teams.



    “Salsify has had an impact on our go-to-market strategies ... giving us a platform to create an environment that empowers our customers to make informed purchasing decisions.”
    Kevin Creese, Director of Ecommerce, Wastequip

    See Transcript

    TRANSCRIPT

    My name is Kevin Creese. I'm the Director of Ecommerce for Wastequip.

    We have been a Salsify customer for about four years now.

    A strong DTC strategy would include scalability, have to be dynamic, and also integrated.

    Salsify has had an impact on our go-to-market strategies in a couple of different ways. The first is by giving us a platform to create an environment that empowers our customers to make informed purchasing decisions. We do that by creating drill down visual aids, collecting relevant product specifications, and implementing product taxonomy that's easy for them to navigate. We've become internally, we've become more informed by the data that we use Salsify for, to give us another level of insights to our sales, to our overall product taxonomy, and for implementing automated workflows to get the right information to the right people.