TRANSCRIPT
My name is Marianna Zidaric, and I'm the senior director for global ecommerce at Spin Master. And we've been partners with Salsify now, probably for nine or 10 years.
I'd have to say that working with Salsify has absolutely been a game-changer for us. Content was living on people's laptops, in Excel spreadsheets, maybe in a Word document, even emails.
And we knew for us to get to the next stage, we needed to find a partner that was gonna help us future-proof our business.
The first thing that comes to mind, it's actually speed to market. In today's age, the pace of change is real.
So, how do you actually keep up with all of the new requirements that retailers come out with? Now, I would be able to say that we've probably shaved time probably in half around the world. And so that is a huge win.
So, having everything all in one spot has really helped us reduce our time to market and stay agile.
Think of this: When you have 35 different brands, each one has its own unique strategies, objectives — then you layer in that you're launching thousands of new items every single year, and you also have to think of supporting all of your other long-tail SKUs. It can get really complicated quite fast.
So, we leaned in. We partnered up with Salsify to do a lot of that heavy lifting for us. Now everything is stored in one place. It's automated. It's complete. It's compliant. And it’s optimized for each channel.
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