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    The Omni Retailer P&L and How It Impacts Brand Profitability

     

    As retail traffic and sales shift online worldwide, Retailers are facing both new opportunities for omnichannel innovation and shopper engagement, but also compounding competitive pressures and significant financial, logistic and strategic challenges which they look to brand manufacturers to help solve in partnership.

    In order for manufacturers and retailers to succeed, we need to work together to understand how each side defines success. This starts with a deep understanding of the profit and loss statement (P&L) and how decisions are made. 

    Lauren Livak, Director of the Digital Shelf Institute, and Chris Perry, Chief Learning Officer of FirstMovr, discuss how retailers look at their P&L and ares of collaboration with brands and retailers to find mutual profitability.