How Top Brands are Using Retail Media to Drive Conversions

 

On Demand

A hot topic right now, retail media is a digital advertising strategy that involves sharing targeted ads with online shoppers at the point of purchase. It’s not a new phenomenon — it’s long been a staple marketing tactic for brick-and-mortar brands.

But, with the shift to online shopping, retail media has taken on a new shape in the form of social media ads, email marketing placements, and sponsored product listings. One of the most common types of retail media is Sponsored Products. This is a great starting point for many brands but too often brands jump in with sponsored products and mediocre product pages and don’t drive the conversions they were hoping for.

In this webinar, we'll dive into this topic and discuss how your brand can implement a retail media strategy this year. 

Salsify Related Resources

PIM

Under the Bonnet: AI-Powered PIM/PXM - From Data Entry to Digital Shelf in Seconds

In this first 'Under the Bonnet' session, we are stripping back the complexity of managing product...

Register Now

PIM

Four Roses Bourbon Uses Salsify PXM To Achieve 100% Content Compliance With Key Retailers

Learn how Four Roses Bourbon has used Salsify PXM to create product experiences that convert across...

Read Now

PIM

PIM vs. PXM: The Future of These Ecommerce Solutions [DOWNLOAD]

At first glance, product information management (PIM) and product experience management (PXM)...

Read More