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    How to Think About DTC in Your Digital Strategy:

    A Capability versus a Solution to All of Your Problems


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    DTC has received increased spotlight as brands begin to think about how to get closer to the customer, but it is not like retailer channels and there are certain things to think about before jumping in. Because of the access to first party data, DTC can be viewed as a solution to brand customer problems when instead it is a piece of the broader commerce strategy that can help build brand, and provide insights.

    Join Lauren Livak, Director of the Digital Shelf Institute (DSI) and Carter Jensen, Senior Manager, Global eCommerce at General Mills to discuss how you should be thinking about DTC in your overall strategy.