Beyond PIM: How to create a broader impact for digital shelf success

 

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With brands and retailers facing increasing quantities of product data and a multitude of sales channels, effective product information management (PIM) has become a critical component of retail success. In Salsify’s latest Consumer Research Report, 55% of global consumers reported bad product content (i.e. incomplete, incorrect, inconsistent or bad quality product information) as a reason they would not buy a product online.

Alistair McGurn, Product Owner, Digital Commerce at Edrington, Ilse Goverts van Kesteren, Lead PIM/PXM Consultant at Wunderman Thompson, and Chris Kennedy, Principal Sales Engineer EMEA at Salsify discuss the key steps involved in successfully implementing a PIM and how you can broaden the impact of your PIM solution and amplify your results.

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