Learn How To Work Together for Winning Digital Shelf Performance
Interactive Media in Retail (IMRG) hosted a session highlighting the essential tips for effective supplier and retailer collaboration. Jim Sullivan, presales director at Salsify, shared his advice for building successful relationships, highlighting processes and tools that helped major French retailers Carrefour and E.Leclerc find digital shelf success.
Gain helpful tips from Sullivan on how to build processes and implement systems that support stronger supplier and retailer collaboration.
Relationships between suppliers and retailers have become more complex over time. Supplier and retailer collaboration can be challenging, from the increasing number of teams and growing use cases to address to the rising need to provide information quickly.
And these complexities result in relationships that are sometimes fraught.
"Suppliers don't like to do business with us because it's too difficult to share data."
Does this sentence sound familiar?
While this problem may seem to be worsening, building stronger collaboration between suppliers and retailers can allow for easier data exchange, resulting in lasting success for all parties.
Suppliers must be able to provide high-quality product data to retailers promptly for effective collaboration, but many retailers still require complicated processes for submission.
Complex data-collection processes cause frustration for suppliers who then must enter the same data multiple times for different retailers — often using spreadsheets that change frequently. And retailers are frustrated by the large teams required to collect this data, validate it, and sometimes convert it into a different format.
Avoid these inefficiencies by implementing processes and tools that allow for efficient collaboration, which will, in turn, reduce the cost and complexity of gathering required product data.
From prioritizing innovation and addressing new use cases to providing new services to customers and ensuring compliance with regulatory requirements, retailers have a long list of needs.
But the challenge lies in getting this data from suppliers quickly and easily — for all of the different use cases — while meeting both business and regulatory needs. Additionally, noncompliance with many of these factors could result in fines or loss of business.
It’s simple: Retailers can’t afford incomplete or incorrect data, so teams must be equipped with processes and tools required to act on these quickly changing variables.
From large organizations with established systems to small local suppliers with little-to-no IT knowledge, retailers work with a broad range and number of suppliers.
But success for all involved parties relies on successful supplier onboarding, including a standardized data-collection process for suppliers.
Teams must have the tools and processes needed to onboard suppliers, regardless of size or maturity level, with speed and ease.
For suppliers and retailers, measuring the success of these relationships can be a challenge. However, there are three essential pieces for building necessary visibility into performance at your organization:
Retailers must ensure that teams have the necessary visibility into the organization to ensure the success of retailer and supplier relationships.