Salsify’s Activation Network Connects Product Experiences to the Digital Shelf

Scale Product Content Syndication

Get to Market Swiftly

Reduce manual effort and get content to market quickly with streamlined content syndication and onboarding.

Boost Engagement

Drive consumer loyalty, encourage repeat purchases, and increase positive ratings with accurate product content.

Customize Content

Transform content to meet custom formatting needs based on retailer requirements and validate to ensure accuracy.

Two-Way Data Exchange

Direct connections enable retailer requirements, validations, feedback, and brand product data to flow seamlessly to the appropriate recipient.

Syndicate Everywhere

Deliver product data everywhere shoppers exist — regardless of delivery method — with an extensible syndication platform.

Ensure Data Accuracy

Create the engaging experiences shoppers demand by delivering up-to-date, accessible product information.

Countries

0 M+

Products Published

Continents

I AM A BRAND I AM A RETAILER

Activate Your Content Across the Digital Shelf

Automate Content Delivery

Ensure your content gets to the right team at the right time with automatic content syndication, which sends content directly and immediately after it’s been validated against the endpoint’s requirements.

ACTIVATION

Streamline Retailer Updates

Retailers frequently change their requirements — sometimes daily — and it’s impossible to track by hand. The latest requirements for priority retailers are automatically in Salsify, so you can be sure you’re sending the right content in the right format.

Keep an Eye On Content

Stay up-to-date on syndication status and access retailer feedback surfaced in the platform to unlock prescriptive guidance to resolve discrepancies quickly.

Populate Templates Quickly

Salsify automatically populates retailer templates, drawing from your centralized source of truth, so you can rest assured knowing all of your content adheres to your retailers’ requirements.

Publish Content to the Digital Shelf

Publish Content Quickly

Eliminate the manual back-and-forth between your suppliers and validate, onboard, and publish content that’s been transformed to meet your requirements at record speed.

SUPPLIER ONBOARDING

Optimize for Conversion

Deliver conversion-driving product experience with a system that automatically surfaces any schema changes you make, ensuring your suppliers provide you with the correct content every time.

CONTENT ENRICHMENT

Collaborate Internally and Externally

Communicate directly with suppliers via feedback surfaced directly in the channel to ensure the content you need is the content you onboard, and work asynchronously with internal teams to validate and onboard content efficiently.

Onboard Complete Content

Receive all the content you need faster, more efficiently, and in compliance with your requirements because Salsify auto-populates your Item Setup and Content Refresh templates for your suppliers.

Streamline Two-Way Data Exchange To Deliver Product Experiences to the Digital Shelf

Become a Content Syndication Leader

Like many organizations, Ghirardelli Chocolate Company’s initial approach to ecommerce involved manual processes that didn’t easily scale and slowed down their time to market. After leveraging product content syndication to Walmart via the Salsify Activation Network, the team was able to publish content in as little as 30 minutes after syndicating to Walmart.

“[Using Salsify to syndicate content] is, without a doubt, a huge win in every way. Our Salsify connection with Walmart is definitely one of our biggest success stories.”

Pam Perino
Ecommerce Content Manager, Ghirardelli Chocolate Company
HOW GHIRARDELLI DID IT