Salsify Launches Free "Grader" to Help Brands Measure Product Content Effectiveness on Amazon.com
Boston, MA (March 20, 2017) - Salsify, the only product content management (PCM) platform for distributed commerce, today announced its Product Content Grader, a new free tool that allows brand manufacturers to measure the effectiveness of their product page content on major retail websites. The version available today provides analysis for pages on Amazon.com and additional retailers will be added over time.
The Product Content Grader applies machine learning to Salsify's database of industry benchmarks, retail sales metrics and product content for more than nine million products to deliver an overall content score for specific product pages. Users search a brand name to receive specific scores and customized recommendations for up to ten product pages across six categories that drive purchasing decisions. These include product descriptions, product names, feature bullets, images and ratings and reviews. This analysis can be used to validate the strength of content and drive improvements on these key retailer sites.
"To create differentiated consumer experiences, brands and retailers need to work faster and more closely than ever before," said Jason Purcell, co-founder and CEO at Salsify. "That can only be achieved by applying data science to the problem. Using the aggregated learnings from thousands of brands across one of the industry's largest product content databases, brands receive a blueprint for improvement in product page performance to deliver a better experience for the shopper."
The Product Content Grader is available for use immediately at www.salsify.com/grader. Attendees of Shoptalk in Las Vegas can stop by booth 614 to grade brand performance and talk with a Salsify expert about the results.
In addition, Jason Purcell is at Shoptalk discussing the Product Content Grader as part of a strategic vision on how machine learning is changing the impact of merchandising on the shopper's journey. The presentation, "Using Data Science to Drive Sales," is part of the Driving Retail Efficiency track on Tuesday, March 21st at 9:10 a.m.
Salsify empowers brand manufacturers to deliver the product experience consumers demand anywhere they choose to shop online. Our product experience management platform (PXM) combines the power of PIM and DAM capabilities, the industry’s broadest commerce ecosystem, and actionable insights to orchestrate compelling product experiences through every digital touchpoint. The world’s biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. For more information, please visit: http://www.salsify.com.
Media Relations at Salsify