Content comes from everywhere.
Product content comes from many sources including suppliers, agencies, data pools, and internal teams with varying levels of completeness, quality, and consistency.
To win in today's commerce environment, you need technology built with the digital consumer experience in mind. And the foundation of great digital experiences is content about your products.
But product information management (PIM) and digital asset management (DAM) systems are simply not designed to embrace the four realities of digital merchandising today.
Salsify’s multi-tenant, cloud-based (SaaS) architecture is built to embrace the realities of merchandising in today's commerce environment. A solution designed to help you quickly meet consumers' demands for accurate, complete, and persuasive content whenever and wherever they shop.
Without a content rich, digital experience, you won't be found, and you won't be selected. And content that drives sales, personalized for your consumer, can only come through a streamlined process for making product content market ready.
Collect content from any source - suppliers, agencies, third party content creators, and internal teams - and improve your content in place and over time. No pre-validation required.
Centralize and enrich product information and digital assets from any source, for every SKU, for everywhere the content needs to go.
Customize your content for each audience, and each consumer. Improve your product content over time as you learn more through A/B testing.
Send approved product content, in the right format, to anywhere you promote and sell your products.
Create internal content scorecards to assess accuracy and completeness across your entire product catalog.
Our platform for retailers enables you to activate your content for use anywhere the consumer searches and shops.
For many of our smaller retailer customers, we serve as their system of record and connect with their ecommerce platform or wherever they sell their products.
For our larger retailer customers, we often layer on top of existing systems to leverage their investments in their current systems and enable business users to collaborate with their suppliers on making product content market ready.
With Salsify, embrace the four realities of digital merchandising today. And make your products easier to find and buy.
Centralize and enrich product content from any source, for every SKU, to create a trusted source of content for your organization.
Import and transform digital assets from suppliers, internal teams, and agencies for use across your marketing and ecommerce platforms.
Validate content readiness, fill any gaps, and publish to your Ecommerce site and all other retail channels, in the right format the first time.
Deliver category and product level content performance analytics to your suppliers to inform future product content refreshes and get better content.
Onboard content from any source, and improve it in place and overtime before content makes it onto your site.