PIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download the report to get expert insights, consumer research, and top industry trends.
New Ecommerce Pulse Report from Salsify and the Digital Shelf Institute finds shoppers switching brands at record levels, with reviews overtaking price and AI adoption going mainstream
BOSTON – October 1, 2025 – Consumer wallets are loosening, but loyalty is no longer the driver of sales. The latest Q4 Ecommerce Pulse Report from Salsify and the Digital Shelf Institute (DSI) finds that just 39% of shoppers plan to spend less in 2026, compared with 69% a year earlier. At the same time, 72% switched brands in the past year, showing how reviews, reputation and AI tools are redefining what wins on the digital shelf.
“Shoppers are less loyal, more selective, and increasingly guided by signals of trust,” said Dom Scarlett, Research Director at Salsify. She says, “Price can still prompt a switch, but it is reviews, reputation and AI-driven recommendations that now close the sale. Brands cannot rely on repeat business. They need to win every purchase.”
Key findings from the Q4 report reveal:
Spending Outlook for 2026
Shoppers are entering 2026 with more confidence. Nearly one in three (30%) expect to increase spending, though some note rising prices may be part of the reason.
Generational differences are evident. Half of Baby Boomers expect to spend about the same in 2026, while Millennials (41%) and Gen Z (37%) are the most likely to say they will spend more. Across all age groups, about four in ten expect to spend less, but those figures remain far below last year’s levels.
Feedback Is the New Shelf Space
Shoppers are reshaping the marketplace through their own feedback. Sixty-three percent left a product rating or review in the past year, most often to help other shoppers make informed decisions (42%). Nearly twice as many leave positive reviews (40%) compared with negative ones (22%), creating a feedback loop that increasingly determines which brands win or lose on the digital shelf.
Every Product Page Is a Battlefield in 2026
The 2026 digital shelf will be defined by trust, discoverability, and credibility, not loyalty. Nearly half of shoppers (44%) compare prices across at least three retailers before buying, which means every product page competes directly for attention and conversion. To win, brands must:
For more insights into shifting consumer behavior, download the full Q4 Ecommerce Pulse Report.
About the Digital Shelf Institute (DSI)
The Digital Shelf Institute is the commerce community for manufacturers. In the digital age, manufacturers have more opportunities to control their commerce destiny than ever before. The Digital Shelf Institute brings together an ecosystem of experience to share ideas, outcomes, and strategies in the form of virtual content, podcasts, reports, and articles that will drive revenue in the years ahead. The Digital Shelf Institute also hosts the Digital Shelf Executive Forum, an invitation-only community platform for digital shelf executives of leading brands.
About Salsify
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to make every product experience matter. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination. Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and ASICS, as well as retailers and distributors, such as DoorDash, E.Leclerc, Carrefour, Metro, and Intermarché, use Salsify every day to drive efficiency, power growth, and lead the digital shelf. For more information, please visit: www.salsify.com.
For more information, please visit: www.salsify.com.