Salsify DTC manages direct-to-consumer (DTC) experiences with purpose-built product information management (PIM) capabilities and connections to ecommerce platforms.
Product content can and should be re-used across different selling destinations. But when things are disconnected, it’s challenging to take learnings from one selling model to improve product content for another.
Re-use, re-purpose, and transform your first-party (1P) product catalog to power your brand-owned consumer shopping experiences. Collect learnings across your omnichannel strategy to improve your catalog to see better results.
Manage and update your product catalog and enhanced content once. Then, leverage it across 1P, third-party (3P), and brand-owned DTC sites.
When selling DTC, brands are in charge of the requirements for their product content instead of matching what a 1P retailer requests. It’s critical to have a framework and guardrails to set teams up to successfully manage and optimize product content.
Structure, govern, and transform product content to deliver consumer shopping experiences to your brand standards.
Model your data, set up rules and validations, and leverage workflows to set guardrails and promote collaboration across teams.
Keeping your DTC product information in sync with your master product catalog can be manual. Even worse, it may not be capturing insights from your DTC site, preventing you from using that information to improve your product catalog and your 1P and 3P sales.
Brand-owned DTC sites allow brands to collect first-party data on their customers, allowing them to better configure products and selling experiences to suit their customers’ unique preferences. Applying DTC learnings to other channels can help accelerate sales.
No matter which ecommerce platform is powering your DTC site, Salsify makes it easy to syndicate your optimized product catalog to power your consumer shopping experiences.
In this series from the Digital Shelf Institute (DSI), dive into conversations with brand executives and thought leaders for how to create your playbook for a successful DTC strategy.
Learn how Califia Farms used Salsify to create a central source of truth for their product content and optimize with first-party data for a 400% increase in DTC sales and improved speed to market.
Learn how some of the top DTC brands meet customers’ ever-changing expectations and foster engagement by effectively managing product content across channels and pivoting in-store experiences online.
The Salsify Commerce Experience Management (CommerceXM) Platform is the foundation for every Salsify solution. It powers our network of brands and retailers who collaborate to build exceptional experiences that drive digital shelf success.
Request a demo to learn how Salsify can help you transform your business and empower you to win on the digital shelf.