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      A GDSN Data Pool for The Digital Shelf

      A single platform to manage and syndicate your in-store and online product experiences.

      Request a Demo

      When product information is accessible and accurate, your business wins.

      The Global Data Synchronization Network (GDSN) is the world’s largest product data network.

      GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing—timely and reliable product information—to ultimately benefit consumers and patients.

      GDSN-2-1With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.

      Any company that needs to send or receive product information can take advantage of GDSN by subscribing to a data pool.

      Your data pool will enable you to set up your product content and synchronize it with all your trading partners, so you can plug in reliable data for all markets at one time.

      GDSN realizes powerful benefits for your business:
      • Share real-time product content with all trading partners simultaneously
      • Decrease data management time and costs
      • Eliminate manual processes and reduce errors, generating quality
      • Bring new products to market quickly and easily
      • Enable brand transparency to consumers and patients
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      How to Manage Product Information for Digital Commerce

      Support your business to deliver the best product experiences for modern consumers
       Read the Guide

      Your GDSN pool should help you win on the digital shelf.

      Other data pool vendors have created a system where GDSN is complicated, expensive, slow, and ineffective.

      Salsify helps you unify your online and offline commerce with an interoperable data pool that has built in readiness reports, allows you to batch send to trading partners, and helps ensure you're sending the full set of available attributes to every trading partner.

      Centralization
      Interoperability
      Transparency
      Control
      Clarity
      Centralization

      Manage and syndicate all your product data - both operational data and marketing content - in one platform.

      Unite the work of your teams - IT, MDM, ecommerce, marketing - in one system, and drive your products to market faster with accurate, complete content everywhere your customers shop.

      Download Product Sheet

      Interoperability

      Manage and syndicate all your product data - both operational data and marketing content - in one platform.

      Too many brands have found themselves having to pay multiple data pools to get their data where it needs to be. With Salsify not only can you exchange data with any trading partner - you can batch sends to multiple trading partners at once. GLN Groups gives you a fully customizable way to bundle your trading partners - by region/type/catalog/whatever - so you can sync data at bulk in the way that makes sense to your business, saving hours of manual effort

      Download Product Sheet 

      Transparency

      Ensure your data meets each trading partners’ requirements before you hit publish.

      Avoid item set-up delays. Our Readiness Report Validation automatically checks your data against GDSN requirements, at market, industry, and retailers-specific levels. If you receive an error message, we’ll automatically surface it in the app in real time and notify the correct team member.

      Download Product Sheet 

      Control

      Control your brand identity and preserve consumer trust.

      Salsify is partnering closely with GS1 on Verified by GS1, an initiative that establishes a global registry to verify product identity. With Salsify, you can easily submit your key product content attributes to the registry and monitor these attributes for compliance.

      Download Product Sheet 

      Clarity

      Understand retailers' attributes at a glance so you can exceed what's required.

      Retailers' requests are constantly evolving. Attribute Explorer, an in-app dictionary, allows you to keep up with new requests. With this up-to-date view of the full data set each retailer requires, you can fill in gaps and go beyond the minimum with your trading partners

      Download Product Sheet 

      Committed Partners

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      GS1 & Salsify

      Salsify is proud to be a committed partner with GS1 in their mission to enable trading partners to globally share trusted product data. GDSN helps in meeting new consumer demand for accurate, complete, and consistent product information.

      As part of this partnership, our data pool has been certified by GS1 that it  leverages their Standards and has been tested to have interoperability within GDSN.

       Learn More about the GDSN

      “Salsify has given us a lot of agility and visibility into item status. Everyone across the team knows what actions to take next and isn’t waiting on IT.”

      Andrea Brenneman, Digital Commerce Content Manager, Moen

      Moen Case Study

      See how Moen's business teams gained insight into GDSN publishing status and control over synchronization.

      Go to Case Study

      More questions about GDSN?

      Connect with us for more info on our GDSN data pool.

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      Related Resources

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      GDSN 101

      Watch John Apicella, product manager at Salsify, provide a brief history of GDSN, dive into how GDSN works, and provide a real-life example of how Walmart uses GDSN.