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      A GDSN Data Pool for The Digital Shelf

      A single platform to manage and syndicate your in-store and online product experiences.

      Request a Demo

      When product information is accessible and accurate, your business wins.

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      The Global Data Synchronization Network (GDSN) is the world’s largest product data network

      GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing—timely and reliable product information—to ultimately benefit consumers and patients.

      With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.

      Any company that needs to send or receive product information can take advantage of GDSN by subscribing to a data pool.

      Your data pool will enable you to set up your product content and synchronize it with all your trading partners, so you can plug in reliable data for all markets at one time.

      GDSN realizes powerful benefits for your business:

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      Share real-time product content with all trading partners simultaneously.
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      Decrease data management time and costs.
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      Eliminate manual processes and reduce errors, generating quality.
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      Bring new products to market quickly and easily.

      GDSN is Built on a Powerful Vision

      But the existing data pool vendors have created a system where GDSN is complicated, expensive, slow, and ineffective for the digital shelf. Online and offline commerce has not yet been unified through GDSN. Salsify is committed to make that original GDSN vision a reality.

      Unified Platform
      Interoperability
      Transparency
      Control
      Unified Platform

      Manage and syndicate all your product data - both operational data and marketing content - in one platform.

      Unite the work of your teams - IT, MDM, ecommerce, marketing - in one system, and drive your products to market faster with accurate, complete content everywhere your customers' shop.

      Download Product Sheet

      Interoperability

      Connect with any trading partner on the network - regardless of which data pool they use.

      Too many brands have found themselves having to pay multiple data pools to get their data where it needs to be. Salsify’s GDSN data pool is fully interoperable so that you can exchange data with any trading partner.

      Download Product Sheet 

      Transparency

      Be sure your data meets each trading partners’ requirements before you hit publish.

      With Salsify, you can automatically validate your data against GDSN requirements. If you receive an error message, we’ll automatically surface it in the app in real time and notify the correct team member.

      Download Product Sheet 

      Control

      Control your brand identity and preserve consumer trust.

      Salsify is partnering closely with GS1 on Verified by GS1, an initiative that establishes a global registry to verify product identity. With Salsify, you can easily submit your key product content attributes to the registry and monitor these attributes for compliance.

      Download Product Sheet 

      Committed Partners

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      GS1 & Salsify

      Salsify is proud to be a committed partner with GS1 in their mission to enable trading partners to globally share trusted product data. GDSN helps in meeting new consumer demand for accurate, complete, and consistent product information.

      As part of this partnership, our data pool has been certified by GS1 that it  leverages their Standards and has been tested to have interoperability within GDSN.

       Learn More about the GDSN

      “Salsify has given us a lot of agility and visibility into item status. Everyone across the team knows what actions to take next and isn’t waiting on IT.”

      Andrea Brenneman, Digital Commerce Content Manager, Moen

      Moen Case Study

      See how Moen's business teams gained insight into GDSN publishing status and control over synchronization.

      Go to Case Study

      More questions about GDSN?

      Connect with us for more info on our GDSN data pool.

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      Related Resources

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      GDSN 101

      Watch John Apicella, product manager at Salsify, provide a brief history of GDSN, dive into how GDSN works, and provide a real-life example of how Walmart uses GDSN.