Syndication at scale with your retailer partners is critical to building and protecting your brand online. It ain’t easy, though. Every single retailer in the world requires different information from you to power their unique consumer experience. Their content requirements are constantly changing.
How can you keep up? Salsify.
We enable connections to your entire commerce ecosystem, supporting your entire retailer network, internal data systems, and external tech partners.
We have invested heavily in making sure you can deliver your ecommerce content to any retailer or endpoint you want, while meeting their latest requirements. We have a dedicated team whose full-time job it is to make sure we can get your data where it needs to be to drive your business. That translates into hundreds of retailer requirement updates every single month.
“[Salsify’s] ability to create channels massively simplifies the process of syndicating content to different websites and internal systems.”
No matter what other data pools and syndication connections you use in your category, Salsify delivers. We maintain connections with GDSN, Brandbank, ItemMaster, Alkemics, and many others.
We can connect to your entire commerce ecosystem, including your ERP or MDM system, reviews sites like Bazaarvoice, translations partners like Translations.com, commerce platforms from Shopify to Magento, data pools like GDSN, or analytics platforms such as Clavis Insight. We have designed Salsify with an open API-based architecture to simplify and streamline your feed management.
"Before Salsify, to gather product information, we had to open 3 different databases. Now, we can go to one database and get all the information in one place."
If you have agencies you work with to build your content, make them a part of your Salsify team for seamless, streamlined collaboration.
First to automate with Walmart. First PIM to certify for GDSN MR3. First to automate with Overstock, first to automate with Instacart… you get the point. When you partner with Salsify, you are signing up to join us at the forefront of syndication innovation industry-wide.
Getting data in is half the problem. Salsify solves the other half as well, with at-a-glance readiness reports to quickly show how that new data meets the unique requirements of every endpoint you publish to.
Put product content right into the hands of the internal teams and long tail retailers that need it to drive sales.
Easily choose which products and attributes should be included in each digital catalog so viewers can view and download the content they need.
“Salsify is really intuitive. To onboard a retailer takes about a 15 minute conversation.”
Align each catalog with your brand standards by choosing a splash and logo image.
Instantly download spreadsheet-based order forms and sell sheets based on whichever products a viewer selects.
“[We] Love the ability to create a product catalog and bookmark it on my mobile device for fast searching and sharing of content.”
Generate detailed statistics about the utility and effectiveness of your catalogs within your own Google Analytics account.