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"Salsify unlocks content at scale for us as our central source of product truth, with workflows that drive the content development and delivery process across teams, and syndication across all our retail touch points."
— Halle Herzog, Lead Digital Shelf, The Kraft Heinz Company HOW KRAFT HEINZ DID IT
Product experiences require more than just content and assets. Salsify enables you to centrally manage all of the product experience management (PXM) building blocks in one place, including below-the-fold content, Global Data Synchronization Network (GDSN) data, DTC information, and more.
Commerce is never one-size-fits-all. Each destination requires its own unique set of content. Manage different versions of content in just one platform with the only PXM solution that enables you to do so, and rest assured that you’re sending the right content to market every time to create conversion-driving product experiences everywhere your shoppers are.
Centralize your product experience management and all of the work required to produce high-quality content with Salsify’s native collaboration tools like tasks, visual revision tracking, and in-line comments.
Leverage automation capabilities like translation and generative-AI content workflows to develop the content you need to win on the digital shelf. Then, drive greater efficiency with automated attribute mapping, real-time validations, and dynamic task assignment to get into market fast.
Prepare content for syndication with confidence that your data complies with retailer, category, and regulatory needs. With direct retailer syndication partnerships, Salsify updates requirements in real-time, publishes content directly from source systems, and integrates digital shelf reporting to ensure your published content is what shoppers actually see.
Connect to the rest of your tech stack with out-of-the-box integrations, workflows, webhooks, and a robust API framework, so data and automation can flow seamlessly throughout your systems.
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