Definition of Rich Product Content

What is Rich Product Content?

Selling on the digital shelf requires bringing products to life through compelling product content that can tell the story of the product through descriptions and imagery. In order for product content to drive sales, it must be engaging and informative, rich product content is a critical component of any omni-channel commerce strategy.

Bringing together the components of rich product content is simple when a brand’s product information is sourced from one singular location, like Salsify’s Product Experience Management platform. Use our Enhanced Content functionality to easily create rich product content for sites like Walmart and Amazon with pre-built templates and scale in mind. Brands who implement Rich Product Content can see conversions increase by up to 32%.

Product content management that moves at the speed of modern commerce:

With Salsify, brands can deliver a winning experience across touch points requires that you have control over your product data. With our product information management capabilities, you can quickly manage product attributes, and deliver approved content for every channel with our leading product information management software. Our data insights drive workflow tasks that will measurably speed time to market and improve sales.

“Speed to market is the biggest problem that Salsify has solved. We're also capturing more sales due to increasing the speed and efficiency of getting our products up on customer's sites.”

Jocelyn S. Ecommerce Sales Manager, Westpoint Home

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The industry’s most extensive retailer ecosystem:

We have invested heavily in making sure you can deliver your ecommerce content to any retailer or endpoint you want, while meeting their latest requirements. We have a dedicated team whose full-time job it is to make sure we can get your data where it needs to be to drive your business. We aggressively deliver technology to make it happen as fast as possible, and strive to use the most efficient method offered by the retailer.

“[Salsify’s] ability to create channels massively simplifies the process of syndicating content to different websites and internal systems.”

Sebo Dapper Managing Director, J Perkins Distribution

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