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Product experience management defined

Product experience management is a method brands use to deliver the right content, when and where it is needed, to drive sales, build loyalty and grow market share.

The rise of digital technology has shifted more power into the hands of shoppers. Now, audiences increasingly crave niche products that are personally relevant to them. They shop along a long tail of products and you must respond with a virtually unlimited assortment. What’s more, shoppers expect personalized, convenient shopping, and seamless product pick up or delivery. Successful brands surpass these expectations to delight consumers with the most relevant and compelling product experiences throughout every shopper’s journey.

Salsify helps brands deliver the right product experience across the full commerce ecosystem in order to grow market share. It starts with compelling product content that is continually optimized for success using data-driven insights. Then, that content is delivered rapidly throughout the commerce ecosystem to create the relevant experiences consumers demand. Finally, the experiences must be continually measured with actionable insights and re-optimized as the digital landscape changes.

Here's how Salsify's Product Experience Management Platform works.

Brand's Guide to Product Experience Management

Product Experience Management

Case Study: How ShurTech Improved Sales Rank by 15% on Amazon

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Product content management that moves at the speed of modern commerce:

With Salsify, brands can deliver a winning experience across touch points requires that you have control over your product data. With our product information management capabilities, you can quickly manage product attributes, and deliver approved content for every channel with our leading product information management software. Our data insights drive workflow tasks that will measurably speed time to market and improve sales.

Speed to market is the biggest problem that Salsify has solved. We're also capturing more sales due to increasing the speed and efficiency of getting our products up on customer's sites.

Jocelyn S. Ecommerce Sales Manager, Westpoint Home
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The industry’s most extensive retailer ecosystem:

We have invested heavily in making sure you can deliver your ecommerce content to any retailer or endpoint you want, while meeting their latest requirements. We have a dedicated team whose full-time job it is to make sure we can get your data where it needs to be to drive your business. We aggressively deliver technology to make it happen as fast as possible, and strive to use the most efficient method offered by the retailer.

“[Salsify’s] ability to create channels massively simplifies the process of syndicating content to different websites and internal systems.”

Sebo Dapper Managing Director, J Perkins Distribution

New Data: How Consumers Shop in the Digital Age

Why Product Experiences are what win trust in the digital age

This Salsify consumer research outlines survey findings from more than 1,000 U.S. consumers.