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    Master Data Management (MDM)

    Master data management (MDM) is a system that holds and manages critical data for a manufacturer that helps organize and maintain data.

    What is MDM?

    The ability to leverage and share data across departments and eventually, into the market, is a necessary function for manufacturers with omni-channel sales and marketing tactics. For IT teams, MDM provide oversight into the collection and distribution of data through an organization.

    Using MDM to feed into a system that can easily transform master data into compelling, market-facing product content is critical for manufacturers to meet the fast moving demands of modern commerce. Systems like Salsify that combines the functionality of product information management and digital asset management with syndication and insights allow marketing and sales teams to bring master data to life in compelling manners to fuel ecommerce experiences.

    Here's how Salsify's Product Experience Management Platform works.

     

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    Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

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