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    Conversational Commerce

    Conversational commerce combines shopping and messaging apps. The goal is to capture busy customers by delivering convenience, personalization, and support.

    Conversational Commerce

    Conversational Commerce allows businesses to interact through applications like Facebook Messenger, WeChat, and WhatsApp. Through the messaging apps, businesses can automate customer service messages. Consumers can respond to ask questions, get personalized recommendations, read reviews, and track their previous purchases.

    Companies can use conversations to capture customers in the apps they use every day. As conversational commerce continues to expand there will be more integrations of artificial intelligence, speech recognition, and passive authentication.

    Here's how Salsify's Product Experience Management Platform works.

     

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