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What is catalog management?

Catalog management is a process that enables brand suppliers to deliver quality product data across a full catalog of SKUs in a buyer's required format.

Your sales teams, retailers and other distributor partners require the most up-to-date product information, pricing, and digital assets for every product you sell - in order to sell better. But keeping pace with requests from so many stakeholders can be a struggle. Regain control of sales enablement for your full product catalog with a modern approach to catalog management that can handle the complexity of changing requirements at the speed of your business.

Salsify combines traditional PIM and DAM capabilities with enhanced workflows and digital product catalog functionality. Our product experience management platform makes it easy to deliver critical product content (e.g., product specifications, marketing copy, digital assets), in any language and on any device, into the hands of the sales teams, support teams, and long tail retailers that need it to be successful on your behalf.

Here's how Salsify's Product Experience Management Platform works.

Brand's Guide to Product Experience Management

Product Experience Management

Case Study: How ShurTech Improved Sales Rank by 15% on Amazon

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Product content management that moves at the speed of modern commerce:

With Salsify, brands can deliver a winning experience across touch points requires that you have control over your product data. With our product information management capabilities, you can quickly manage product attributes, and deliver approved content for every channel with our leading product information management software. Our data insights drive workflow tasks that will measurably speed time to market and improve sales.

Speed to market is the biggest problem that Salsify has solved. We're also capturing more sales due to increasing the speed and efficiency of getting our products up on customer's sites.

Jocelyn S. Ecommerce Sales Manager, Westpoint Home
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The industry’s most extensive retailer ecosystem:

We have invested heavily in making sure you can deliver your ecommerce content to any retailer or endpoint you want, while meeting their latest requirements. We have a dedicated team whose full-time job it is to make sure we can get your data where it needs to be to drive your business. We aggressively deliver technology to make it happen as fast as possible, and strive to use the most efficient method offered by the retailer.

“[Salsify’s] ability to create channels massively simplifies the process of syndicating content to different websites and internal systems.”

Sebo Dapper Managing Director, J Perkins Distribution

New Data: How Consumers Shop in the Digital Age

Why Product Experiences are what win trust in the digital age

This Salsify consumer research outlines survey findings from more than 1,000 U.S. consumers.