What is A+ Content?

A+ Content is Amazon’s rich media content that lives below the fold on product pages and can include additional product descriptions, copy, dimension, imagery and video.

Rich media impacts product performance in two ways. First, by creating a stronger and relevant product page, brands can expect stronger sell-through rates. According to Amazon, A+ can increase sales on average 3% to 10%.

In addition to telling a better brand story and improving click-through rates, A+ content helps improve your product search rank as well. The rich media capabilities of A+ helps brands immediately in two ways:

  1. Improving conversion rates (which indirectly improves Amazon page rank).
  2. Boosting overall search rank (which improves traffic, and thus overall rank and performance on Amazon).

Salsify’s Enhanced Content capability provides brands selling on Amazon pre-built templates for A+ Content that speed up ecommerce team’s ability to build out enhanced content for scale. Leverage A+ Content to increase conversion, provide more in-depth product descriptions and branding. By using Salsify’s Enhanced Content templates within our single source of truth, brands can pull digital assets, product copy, work with cross functionally, and syndicate to Amazon all in one place.

 
Here's how Salsify's Product Experience Management Platform works.

Brand's Guide to Product Experience Management

Product Experience Management

Case Study: How ShurTech Improved Sales Rank by 15% on Amazon

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Product content management that moves at the speed of modern commerce:

With Salsify, brands can deliver a winning experience across touch points requires that you have control over your product data. With our product information management capabilities, you can quickly manage product attributes, and deliver approved content for every channel with our leading product information management software. Our data insights drive workflow tasks that will measurably speed time to market and improve sales.

Speed to market is the biggest problem that Salsify has solved. We're also capturing more sales due to increasing the speed and efficiency of getting our products up on customer's sites.

Jocelyn S. Ecommerce Sales Manager, Westpoint Home
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The industry’s most extensive retailer ecosystem:

We have invested heavily in making sure you can deliver your ecommerce content to any retailer or endpoint you want, while meeting their latest requirements. We have a dedicated team whose full-time job it is to make sure we can get your data where it needs to be to drive your business. We aggressively deliver technology to make it happen as fast as possible, and strive to use the most efficient method offered by the retailer.

“[Salsify’s] ability to create channels massively simplifies the process of syndicating content to different websites and internal systems.”

Sebo Dapper Managing Director, J Perkins Distribution

New Data: How Consumers Shop in the Digital Age

Why Product Experiences are what win trust in the digital age

This Salsify consumer research outlines survey findings from more than 1,000 U.S. consumers.