Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Website personalization is the process of providing unique elements and experiences tailored to individual website visitors rather than offering the same features to a broad audience.
Faced with countless websites and ecommerce experiences, today’s consumers look for convenient options that directly connect to their personal needs and desires.
That’s why website personalization can be a boon for businesses looking to drive traffic and increase conversions on their sites. These businesses can personalize their websites by serving recommended content based on a user’s previous reads, offering similar products based on past purchases, customizing offers to shoppers based on their browsing history, and more.
Before they can personalize their websites, however, businesses must use analytics to understand how their consumers are engaging with the website and products. Some also conduct consumer research to understand the demographics and needs of their various customer groups.
One challenge of website personalization is managing multiple user experiences and backend data. Segmenting customers into more manageable groups based on their demographics and engagement histories can help businesses stay organized when personalizing their websites.