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    Walmart Content Publisher

    A Walmart content publisher is a partner of Walmart that enables brands to publish enhanced content, like graphics, video, and 360 spins, to their Walmart product pages, as well as scale their assortment.

    What Is Walmart Content Publishers

    Walmart’s Connected Content Program aims to provide Walmart suppliers with Walmart content publishers who can help scale digital product content to Walmart's catalog and other retailers at a lower cost. With the help of a Walmart content publisher, brands can scale their assortment and publish enhanced content, like graphics, video, and 360 spins, to their Walmart product pages. Ultimately, Walmart’s goal is to help suppliers better navigate the product content syndication process faster and more efficiently.

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