Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
A value proposition describes how a consumer would benefit from and why they should choose a particular product.
To establish a value proposition, businesses first need to understand their customers and their pain points. A value proposition should connect with the customer and describe succinctly how the product will help them solve a challenge or benefit their life.
In this way, a value proposition goes beyond simply describing the highlights of the product. Instead, it explains why the product is different from others, how it can enrich a consumer’s life, and why a consumer would benefit from choosing it.
Value propositions connect products with consumers, homing in on critical areas for each. On the product side, the proposition could focus on the experience of using the product, the features of the product, or the effects the product might have.
On the other side, the proposition might explore a consumer’s fears, needs, or desires. A strong value proposition articulates how the product details connect to the consumer insights.