Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadThe user interface (UI) refers to any touch points where humans and computers interact, including screens, displays, and keyboards.
The user interface can include high-level touch points, such as computer screens and keyboards, as well as detailed elements of a webpage, such as a menu, a button, or text.
As the primary connection points between the human user and the computer, the user interface — and the experience the user has while interacting with it — are impacted significantly by its design.
Convoluted, confusing, or visually unappealing interfaces can make it difficult for users to explore websites or find what they need — often resulting in higher bounce rates.
Brands and retailers that create clear, intuitive, user-friendly interfaces, however, generally see better engagement and an increase in customer loyalty.