Register Now
Request Demo

    User Interface

    The user interface (UI) refers to any touch points where humans and computers interact, including screens, displays, and keyboards.

    What Is UI?

    The user interface can include high-level touch points, such as computer screens and keyboards, as well as detailed elements of a webpage, such as a menu, a button, or text. 

    As the primary connection points between the human user and the computer, the user interface — and the experience the user has while interacting with it — are impacted significantly by its design.

    Convoluted, confusing, or visually unappealing interfaces can make it difficult for users to explore websites or find what they need — often resulting in higher bounce rates. 

    Brands and retailers that create clear, intuitive, user-friendly interfaces, however, generally see better engagement and an increase in customer loyalty.

    Salsify & the Future of Shopping

     

    See Salsify in Action

    Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

    Request a demo